March 28th-10:00 am - Noon PST
A well-executed marketing plan will help you:
- Define your business with SWOT Analysis (Strengths, Weaknesses, Opportunities, and Threats)
- Set goals for marketing your business
- Define your target audience with buyer personas
- Create your Unique Selling Proposition based on competitor analysis
- Measure and Optimize your Marketing Efforts
- Define your brand with proper visuals and messaging
- Determine the tools you will need to execute your marketing plan REGISTER NOW
Hosted by SBA/SCORE Silicon Valley
April 2nd-10:00am - 11:30am
In the fast-paced, interconnected world of business, networking emerges not just as a skill, but as a vital tool for success. "The Power of Connections" offers you a roadmap to master this art, essential for thriving across industries and sectors.
- Networking Essentials: Grasp the core of networking.
- Discover why it's critical for business growth and learn effective techniques for initiating conversations in various settings.
- Brand Building Mastery: Your brand is your story. Learn to weave your personal and business brand seamlessly into interactions, making every networking opportunity count.
- Digital Networking Dynamics: In the digital age, your online presence speaks volumes.
- Gain expertise in leveraging social media and online communities to expand your business horizons.
- Conversation That Counts: Beyond small talk, engage in meaningful dialogues. We'll share tips for keeping conversations engaging, ensuring they pave the way for strong, lasting business connections.
- The Art of the Elevator Pitch: In a few seconds, what would you say about your business? Learn to craft and deliver powerful elevator pitches that leave a lasting impression.
- Your “Calling Card”- Post pandemic..do we still hand out physical cards or should we use digital cards. We will look at both and what is important to include on your card.
- Event Networking Strategies: From business events to trade shows, every gathering is an opportunity.
- Uncover strategies to maximize your presence and leave a mark.
- Follow-Up Mastery: The conversation doesn’t end at 'goodbye.' We’ll delve into effective follow-up strategies to keep your network engaged and continuously interested in your business. REGISTER NOW
Hosted by?SCORE San Francisco/SBA
April 4th, 10:00 am - Noon PST
Research says that for every $1 spent on E-Mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don't yet pay off, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts.
- The 5 C’s of E-Mail Marketing Basics
- How to create a content calendar with a complimentary digital version sent to all students
- How to pick the E-Mail platform right for your business
- Anatomy of E-Mail design
- Subject Lines
- Best times and days to send E-Mails
- Why List Segmentation is important (case study provided)
- Basic Automations
- How to create E-Mail graphics using Canva
- How to set up Google analytic tracking links
- A/B Testing Tips REGISTER NOW Hosted by SBA/SCORE Los Angeles
Let's talk about your marketing and how we can help you grow your business! Schedule a strategy session today to learn more about our DIY and Done For You Services.
The Marketing Lab is a place for inspiration, education, and collaboration for business owners on marketing topics for business owners.
