Up- or Downtrading? // Pool or Ski?
#29
Dear readers,
new places for inspiration? In this newsletter, we have an idea for you: Holland. Many Dutch brands impress us with their down-to-earth nature: an excellent price-performance ratio, fashion level, and commerciality in a healthy mix. It's always fascinating how many customers can name these brands in Holland: 200, 300 stores in such a small country?
This success is due to the fact that not only the big centers but also many small towns have lively city centers characterized by diverse commerce. Luxury labels are rather the exception than the rule in these assortments because – warning, wild generalization here – Dutch customers are considered price-conscious. The result: shopping with great ease and without price pain.
One topic that keeps coming up in our research for our upcoming issue: Was uptrading really the right lever? Or shouldn't there also be excitement and innovation possible in the entry-level price range in premium retail? Do you win back customers with cheaper products, or do you just lose the chance for a high bill per purchase? These are considerations that accompany everyone who is now taking a seat at the order tables. We are happy to accompany you in these thoughts!
Your style in progress team
Experience our content in German: here.
Lemon Jelly (Design e More, S.A.) 's Pool Party pop-up store is located at Breuninger in Stuttgart until 3 June, before moving on to Düsseldorf on 24 June. In the style of a 35 square metre swimming pool, the brand represented by Rosh Studio presents the latest items from the FS24 collection. More.
From 2 to 4 July 2024, Première Vision will once again open its doors at the Parc des Expositions Paris Nord Villepinte. More than 920 international exhibitors from around 40 countries will present their latest collections for autumn-winter 25/26. More.
The Ski & Snowboard Capsule Collection from STRELLSON redefines Swiss Mountaineering. The centrepieces are the waterproof and windproof ‘Mountaineering’ (long) and ‘Alpinist’ (cropped) jackets. More.
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The parents own a successful fashion agency, so when their daughters ventured into the business, they wanted to add their own touch: AMAYA Amsterdam was born. Read more.
JcSophie hasn't reinvented the wheel: it launched in 2014 with a small collection and today offers uncomplicated everyday wear with a price-performance promise that has become rare in premium fashion. More.
Rob Groenteman enters the German market with his two brands Freebird and Simple. Martina Schmidl is setting up her own structures with her team from Leoon. Interview with Rob Groenteman.
In Holland, Penn & Ink N.Y. is not only successfully distributed by around 250 retailers, but also has five stores of its own. Some of them are run as multi-brand stores. This adds practical expertise to the collection. More.
Now in its twelfth year, Mason Garments is at the centre of a group of three independent brands. Their common denominator: creativity, scene factor and business spirit. More.
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