Unwrapping Holiday Success: Using Google Search Trends to Boost Your Sales

With the holiday season approaching, it’s time to boost your eCommerce site's SEO. Check out the video below to see what I mean:

?Recently, Google Search Central released a new video on Google Search Trends. If you’re running an eCommerce business, this is a must-watch. Understanding trends is crucial for aligning your products with consumer demand and boosting your organic search traffic during the busiest shopping season of the year.?

Using Google Trends to Boost Your eCommerce Business?

Google Trends is a powerful—but often underutilized—tool for business owners. Here’s how you can use it to your advantage:

1. Identify Trending Products: With the holiday season approaching, now is the time to discover which products will be in high demand. Using Google Trends, you can monitor what consumers are actively searching for and identify trending products. This insight allows you to align your inventory and marketing campaigns with current consumer interest.
2. Seasonal Keyword Targeting: Once you know which products are trending, use Google Trends to identify the most relevant keywords for those products. This ensures that your SEO and PPC campaigns are using the exact terms your potential customers are searching for.
3. Geographical Insights: Google Trends also provides valuable data on where certain searches are happening. If you're running region-specific campaigns or you have a particular focus market, this feature can help you pinpoint where to double down on your advertising efforts.

Actionable Tip: Regularly monitor Google Trends in the weeks leading up to the holiday season. Look for spikes in search volume for your industry and related products. By staying on top of these trends, you can adapt your marketing strategies quickly and effectively.?

The Power of Press Releases for Seasonal Promotions

In addition to leveraging Google Trends, don’t overlook the impact that well-timed press releases can have on your SEO strategy. At BSM, we’ve seen firsthand how press releases can drive significant traffic to a client’s site, especially during peak seasons.

Here’s why you should consider adding press releases to your strategy:

• Drive Attention to Deals and Promotions: Press releases are perfect for announcing holiday sales, special promotions, or new product launches. If you want to build momentum and get your message in front of a wide audience, this is a great tactic.
• Boost Your SEO with High-Authority Links: Press releases can help you earn backlinks from high-authority websites, which can, in turn, improve your site’s search ranking. This is especially valuable during the competitive holiday season when every SEO boost counts.

Pro Tip: When crafting a press release, focus on creating a compelling story around your product or promotion. Incorporate seasonal themes, emphasize urgency (e.g., limited-time offers), and include clear calls-to-action to encourage readers to visit your site.?

Get Ready for the Biggest Change in Google Search: AI Overviewsnbsp;

One more thing I wanted to highlight: BSM is hosting a webinar on October 2nd to cover Google’s new AI Overviews—what I consider to be the biggest change in Google Search in over 20 years. If you want to stay ahead of your competitors and learn how to leverage this new feature to enhance your digital marketing efforts, you won’t want to miss it.

We’ll be diving into the details of how AI Overviews work, and how they’re poised to reshape search behavior and digital advertising strategies. If you’re serious about driving traffic and conversions in this evolving landscape, be sure to mark your calendar. Click here to learn more.

Cheers,

Chris