Unwrap the possibilities this holiday season

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Our 18th annual?Holiday?Shopping Survey?shows that shoppers are slightly more open to spending, with budgets up by 4% to an average of $613. But here’s the twist: even with more cash to spend, many are hitting a wall with decision fatigue, dubbed “buyers’ block.” This is where savvy retailers like you can make a difference by simplifying choices and enhancing the shopping journey.

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Deal hunting is fiercer than ever, with 68% of consumers laser-focused on snagging the best prices, many even starting their spree before Black Friday. This is your cue to rethink promotions. Stretch those deals beyond the usual calendar dates to keep the bargain buzz alive all season long.?

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And let’s talk about sparking joy and inspiration—nearly three-quarters of your customers are on the lookout for it. Imagine transforming your spaces and platforms into wonderlands of curated gifts and AI-driven suggestions that not only delight but also decisively guide purchases.

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Now, onto gift cards—they’re a hot pick but often miss that personal touch shoppers crave. Why not revamp how these cards work by easing redemption processes and tailoring suggestions to the card’s value? It’s a win-win: customers get a personalized touch, and you get them coming back for more.

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Wrapping up, this holiday season is all about agility. Stay nimble, keep your customer experiences seamless and personalized, and you’re not just selling for the season—you’re building loyalty that lasts. Let’s dive into these insights and turn this holiday tide in our favor!?

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Dive into the insights:?Holiday Shopping 2024 | Accenture

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Or watch this interview to learn more about the findings:?https://accn.onelink.me/wLmi/rzbh0xid

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