Unveiling Your Brand's Sustainable Future
PJA Marketing + Advertising
We help sell amazing things to the world's toughest buyers.
Our clients bring amazing things into the world. What fuels us as marketers—on top of our client's ingenuity—are the thinkers, practitioners and creators who are showing us a new way. In this space, every few weeks we share what is capturing our attention—big or small.
1. Out-of-the-box thinking for plastic packages
I love great design. I love food. And I especially love the idea of keeping our planet inhabitable. For all these reasons, I’m excited to share an awesome web experience I recently stumbled upon.
Tilton is a sustainable packaging company. Their product family looks just like the plastic containers we know so well. But instead of being made from fossil fuels, everything is reimagined from 100% recycled, recyclable, or certified compostable materials. Their website design is just as refreshing. Its scrolling interface and colorful aesthetic create a retail-like shopping experience, a surprising approach in the B2B world.
From the photography to the diagrams to the iconography, it’s clear Tilton cares about the things they make and the people they serve. The experience left me feeling great about their brand and optimistic about the future. I hope it does the same for you.
PJA Author: Megan Gallimore . View her LinkedIn for more.
2. An unexpected approach to finding your brand’s amazing future
Funny how unrelated things pop up and rhyme sometimes. A recent Concept Bureau post on temporal competitive analysis put me in the mindset of future-casting—but the kicker was a method for envisioning potential futures I never could have predicted.?Grounded Wisdom is a unique Tarot deck (stay with me, please) that doesn’t envision our Anthropocene as its backdrop but instead posits a “Symbiocene” of ecological harmony built on the interconnectedness of soil, flora, and fauna. The fortune-telling aspects of the deck encourage a shift in perspective to contemplation of sustainable practices and long-term eco-impacts, which—to bring this full circle—sounds like a reasonable thread of any kind of projective ideation engaged in by brands even remotely in touch with our precarious ecological future. I never would have thought I’d serve up a Tarot deck as a strategy tool, but as you consider how your brand could compete on a differentiated envisioned future, consider non-traditional Amazing Things that might help you develop that vision—like Grounded Wisdom, created by Gabby Morris .
PJA Author: Robert Davis. View his LinkedIn for more.
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3. AI, Now in a Brooch
Just when you thought you had every piece of wearable tech you’d ever need, Humane of San Francisco has launched the $699 AI Pin (plus $24 a month for T-Mobile connectivity).
Rather than an annoying variation on Google Glass, the AI Pin is meant to replace your smartphone, digital assistant, and possibly parts of your short-term memory.
It projects information into your palm, remembers that your friend Alan prefers sushi at dinner, and summarizes your messages so you aren’t burdened with plowing through hundreds of emails from bothersome humans. It plays music, answers any question, and translates what that rude Parisian bus driver just asked you to do—all with one or two taps on its serene surface.
The AI Pin begs the question, how could (and will) it be used in B2B settings? A few initial thoughts:
To check current availability, ask your favorite AI.
PJA Author: Hugh Kennedy. View his LinkedIn for more.
Some industry items we’re keeping an eye on:
Who are some of this year’s most innovative and fastest-growing disrupter companies across North America in technology, media, telecommunications, life sciences, fintech, and energy tech sectors? Check out 德勤 's 2023 Technology Fast 500 to find out.
PJA Author: Greg Straface. View his LinkedIn for more.