Unveiling the Won Access Model: A Case Study in Legging Innovation

Last week, I shared an overview of the Won Access model, outlining its step-by-step process for bringing innovative products to market. Building upon that foundation, I'm excited to delve deeper into this approach by providing a real-life example of how it can be applied.

Let's consider a client inquiry: a brand approaches Won Access with the aim of developing a new legging program. How does Won Access tackle this challenge?

1. Insight Phase: Our journey begins with understanding the landscape. Won Access conducts a comprehensive survey to grasp customer preferences and identify key issues surrounding leggings.
2. Unique Point of View: Through meticulous analysis, three critical concerns emerge: opacity, stretch recovery, and moisture management. These insights drive our subsequent actions.
3. Hypothesis Development: Armed with our findings, Won Access proposes tailored solutions, suggesting adjustments to yarn compositions to address the identified concerns effectively.
4. Proof of Concept: Collaboration ensues with reputable mills to bring our ideas to life. Together, we develop and rigorously test new fabric compositions, ensuring they meet our exacting standards.
5. Fail Fast Approach: Not every concept will hit the mark initially. However, with a fail-fast mentality, we swiftly iterate and refine our approaches. If a prototype falls short on opacity, stretch recovery, or moisture management, we adapt and improve without delay.
6. Commercial Concept: Once successful solutions are identified, we present them to the client for approval, ensuring alignment with their vision and objectives.
7. Mini Bulk Production: Moving into production, we initiate small-scale manufacturing to produce quantities of the new product for testing purposes.
8. Testing Phase: Quality assurance is paramount. Rigorous physical and wearing tests are conducted to validate product performance and durability, guaranteeing customer satisfaction.
9. Market Launch: With successful testing under our belt, the stage is set for the grand unveiling. The product is launched into the market, ready to meet the demands of discerning consumers.

In essence, the Won Access model is not just a theoretical framework—it's a proven methodology grounded in practical application. By seamlessly integrating insights, innovation, and iteration, we empower brands to navigate the complexities of product development with confidence. If you're ready to embark on your own journey of innovation, Won Access is here to guide you every step of the way. Let's bring your vision to life, together.