Unveiling the Story Behind Baal: Hasmig Krikorian’s Journey from Family Tradition to Luxury Hospitality

Baal is more than just a brand; it’s a testament to the power of heritage, resilience, and innovation. Founded by Khajak and Hasmig Krikorian, the luxury leather goods company has become a trusted partner for the region's top hotels, setting a new benchmark in craftsmanship and creativity. But behind the gleaming veneer of its success lies an inspiring journey—one that began in the quiet hum of a tailor’s atelier and flourished into a legacy of design and entrepreneurship.?

Threads of Heritage: A Childhood in Craftsmanship?

Hasmig Krikorian was born into a family where craftsmanship wasn’t just a livelihood—it was a way of life. Her father, a master tailor, ran a bustling atelier that drew high-profile clients from across the region. “Fabrics surrounded my childhood,” Hasmig recalls. “The textures, the colors, even the scent of freshly cut fabric—those memories are etched into my soul.”?

As a young girl, Hasmig would spend hours exploring her father’s atelier, captivated by the alchemy of turning raw materials into bespoke garments. When her pocket money allowed, she would purchase fabrics to experiment with, sparking a lifelong passion for creating with her hands. “I didn’t realize it then, but those early years planted the seeds for everything I would one day build,” she reflects.?

From Hobby to Enterprise: The Birth of an Entrepreneur?

Hasmig’s first foray into business was born of practicality and creativity. Using leftover fabrics from her father’s workshop, she began crafting small boxes and sandbags—simple yet elegant designs that quickly caught the attention of local retailers. Her first retail client sold out an initial batch of 50 items, a pivotal moment that marked the start of her entrepreneurial journey.?

What began as a hobby evolved into a small business, with Hasmig recruiting her first two employees and transforming her home into a bustling workshop in Lebanon. Demand grew, and so did her vision.?

Challenges as Catalysts: The Leap to Luxury Hospitality?

Success brought its own set of challenges. As competitors flooded the market with cheaper imitations, Hasmig realized she needed a fresh direction. It was then that she partnered with her husband, Khajak Krikorian, a skilled leather craftsman with a deep understanding of design and precision. Together, they saw an opportunity in the luxury hospitality industry, where functional items often lacked aesthetic appeal.?

“We noticed a gap—a need for creativity and identity in operational items for hotels,” Hasmig explains. “Why should something functional not also be beautiful?”.? With this insight, Baal was born, focusing on bespoke leather items that elevated the ambiance of luxury hotels.?

The couple’s complementary skills—Hasmig’s eye for design and Khajak’s technical expertise—proved to be a winning formula. Their collaboration turned a small-scale operation into a specialized brand with a clear niche.?

A Turning Point: Partnering with Iconic Hotels?

Baal’s breakthrough came with its first major UAE client, Habtoor Grand Hotel Al Habtoor Group . The success of this partnership opened doors to collaborations with global hospitality giants like 凯宾斯基 , Marriott Hotels , 四季酒店 , and 文华东方酒店集团 . The brand’s reputation for quality and creativity quickly spread, solidifying its presence not just in the UAE but across the Gulf and beyond.?

“We were not just creating items; we were designing experiences,” Hasmig says. “Each piece tells a story, enhancing the identity of the spaces they inhabit.”?

Sustainability as a Core Principle?

As Baal expanded, so did its commitment to sustainability. The company has embraced eco-friendly materials, responsible sourcing, and biodegradable packaging to align with modern hospitality values. Moving beyond leather, Baal is exploring innovative materials while staying true to its ethos of quality and craftsmanship.?

“Our goal is to leave a legacy that’s as responsible as it is beautiful,” Hasmig notes, emphasizing the brand’s evolution toward a fully sustainable business model.?

Looking Ahead: A Legacy of Innovation?

From a small home-based venture to a global name in luxury hospitality, Baal’s journey is a testament to the power of vision and perseverance. Under Hasmig Krikorian’s leadership, the brand continues to push boundaries, blending artistry with functionality to create products that redefine the hospitality experience.?

As Baal looks to the future, its story remains a celebration of heritage, innovation, and the enduring belief that even the most functional items can carry a touch of magic. With every stitch, Baal tells a story—of identity, of craft, and of the unwavering spirit of its founder.?

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