Unveiling SPARK : Unlocking Sustainable Business Growth

Dear LinkedIn community,

Throughout my journey as a CEO, I've always harboured one secret wish:

"I wish my sales team could grow the Sales Turnover more quickly as per Plan."

It's a wish that many of us in leadership positions have held, and one that often led to a relentless pursuit of sales targets, sometimes at any cost.

In the race to chase our sales targets, we've seen shortcuts being taken, some of which were not sustainable in the long term. The result? Quarters with exceptional performance followed by disappointing lows in sales. It's a scenario where 30% of the team delivers 70% of the results, while the remaining 70% of the team struggles with low sales productivity.

Sales Training and Selling Skills Programs did have an initial impact, but they couldn't significantly boost the performance of the tail of the team – the traditional low performers. What we needed was a comprehensive Sales Development Initiative that could holistically and systematically assess, diagnose, and plug sales productivity leakages on a sustainable basis. This would ultimately lead to long-term business growth and profitability.

The crucial change required was to coach the sales team to consistently follow the process to achieve the result rather than blindly chasing the result. This is where our universal GASP? Sales Standards come into play.

Today, I am thrilled to introduce SPARK: Sales Productivity Enhancement and Resources Kit, powered by GASP?. SPARK is a Sales Developmental Toolkit that systematically addresses and eliminates sales productivity leakages before embarking on a larger drive to boost sales performance.

SPARK encompasses various resources, with SPRINT (Sales Productivity & Results Improvement Training Program) at its core. SPRINT focuses on enhancing selling skills through on-the-job coaching, ensuring superior results. However, SPARK goes beyond traditional sales training programs by prioritizing the process of building sales productivity.

The SPARK Resources include:

1) An initial assessment and diagnostic study based on GASP? to identify sales productivity leakages

2) Detailed Key Result Areas (KRAs) implementation for customers, sales partners, sales teams, and sales operations, based on the assessment study, to address sales productivity leakages in the long term

3) KRA implementation pilot and roll-out

4) Delivery of SPRINT Sales Capability Training

5) On-the-job coaching, handover, and exit

The outcome of implementing SPARK is remarkable:

- Higher Sales Productivity

- Improved Sales Execution

- Increased Customer Reach

- Enhanced Sales Turnover

- Increased Business Profitability

Additionally, SPARK fosters a sales operation culture that values following the process to achieve the result and never chasing the result directly, which bodes well for sustained high-performance levels.

To learn more about SPARK and how it can transform your sales team's performance, please visit www.gaspsalesacademy.com. You can also reach out to me at +91 9920312717 or [email protected]

At GASP Sales Academy, we believe that sustained success in sales is achieved not by shortcuts, but by focusing on the process, and SPARK is our commitment to helping you do just that.

Best Regards,

Dinkar Suri

Founder - GASP? Sales academy