Unveiling Purapipe's Revolutionary Pipeline With Myreze

A Vision For The Future Of Water

In an age where access to clean water has never been more critical, Purapipe has emerged with a breakthrough pipeline solution: a continuous, joint-free system created on-site with advanced polymers and integrated fiber optics. This Gaia? pipeline can withstand harsh environments, deliver high-bandwidth internet, and drastically reduce leaks—ushering in a new era of water transportation. To bring this vision to life, Purapipe partnered with Myreze to develop a cohesive brand identity, an engaging website, and a stunning 3D explainer film.

Building a Future-Proof Brand

Before tackling the visuals, Myreze established Purapipe’s brand messaging: a modern, eco-friendly pipeline technology built to address real-world challenges like climate-induced drought and infrastructure decay.

This framework guided everything from color palettes and logos to the design of a comprehensive website that clearly communicates Purapipe’s value proposition.

A Storytelling Challenge

When Purapipe approached Myreze to introduce this next-generation pipeline, we knew we needed more than a simple brochure. We developed a new website that showcased the technology’s benefits—from significant reductions in CO2 emissions to remote monitoring that catches leaks or tampering attempts in real time.

Check it out here

The Explainer Film: Bringing It All Together

A key piece of Myreze’s work was the explainer film, which vividly demonstrates Purapipe’s unique advantages.

• Scripting and Storyboarding: We crafted a narrative that contrasts the risks of conventional metal pipelines with Purapipe’s seamless, corrosion-resistant approach.
• 3D Animation: Our team visually deconstructed Purapipe’s multi-layered pipeline, complete with integrated fiber optics, to reveal how leaks are minimised and connectivity is maximised.
• Mobile Factory Focus: The animation spotlights Purapipe’s unmanned “mobile factory,” a vehicle that manufactures and lays down the pipeline in real time, slashing installation costs and time.
• Impact and Applications: We also showcased scenarios—from rural drought relief to urban infrastructure—where Purapipe’s technology can simultaneously deliver water and high-speed internet.

Bringing the Mobile Factory to Life

Central to Purapipe’s innovation is the mobile factory itself, an automated vehicle that lays down the pipe as it goes. Myreze’s concept designs and 3D animations gave this futuristic machine tangible form, helping stakeholders and potential clients grasp how it drastically cuts labor costs, speeds up installation, and ensures the pipeline is always manufactured to exacting standards.

Building a Greener Tomorrow

Together, Purapipe and Myreze have opened a new chapter in water infrastructure—one where profitability goes hand in hand with sustainability, and where transporting water also means connecting rural communities to the digital world.

It’s an exciting vision, and we’re proud to have played a part in bringing it to life.

Learn more about this project here

Written by Eirik Melum