Unveiling the Madness
With March Madness in full swing and set to make over $1 billion in ad revenue this year, companies are going all out on ads to catch the attention of basketball fans. But in the rush to secure CTV ad and OTT ad placements, there are hidden dangers that can lead to wasted resources and missed opportunities.
A common issue arises when buying bundled March Madness packages from ad marketing agencies. While these packages offer extensive coverage, this bundled content keeps buyers in the dark about what programming is being watched and the placements of the delivery networks. Without detailed reporting breakdowns that reveal delivery by domain and delivery by bundle ID, companies face the risk of investing in placements that fail to meet their expectations.
But that's not the only challenge. During these high-profile events, companies are paying premium CPMs for these placements, often exceeding 40 dollars. This means that not only are impressions appearing in unexpected placements, but companies are paying double or triple the usual rate for those placements.
So, how can companies ensure that every ad dollar spent is delivering results, especially during events like March Madness??
First and foremost, companies need to see granular insights into their reporting metrics and delivery placements. Additionally, it’s crucial for businesses to collaborate with reputable media partners that uphold principles of transparency and integrity and offer marketing analytics services. This means selecting partners who are committed to providing accurate and detailed reporting and ensure full visibility into CTV ad and OTT ad placements, demographic target audiences, and campaign performance.?
While March Madness presents exceptional advertising opportunities, companies must navigate the landscape with caution. By prioritizing transparency and accountability, companies can ensure that their advertising investments are aligned with their data-driven marketing objectives and deliver measurable results.?
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9 个月Thank you for sharing this with us I will surely read it and give you my feedback over it Let’s connect to explore ways to enhance your business profitability. Are you available for a quick call?Stirista
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10 个月So true, transparency is key in CTV targeting and reporting whether during March Madness, or any other time of the year. Know what you are buying, ask for the reporting, it will make the difference in your ROI and conversions. ????