Unveiling ‘Inscape’: A Wallpaper Collection by Raseel at Casa Pop

Launch of ‘Inscape’ Wallpaper Collection

New Delhi, January 18th, 2024

In a world craving personal connection and storytelling, ‘Inscape’ emerges as a beacon of introspection and cultural fusion. Crafted by the visionary Raseel Gujral Ansal and her son Imaan Ansal , this unique #wallpaper collection is set to transform spaces into narratives of personal and collective history. ‘Inscape’ is not merely a collection; it’s an invitation to journey through the mind, inspired by the contemplative silence of the 2020 Covid lockdown.

A Fusion of Cultures and Eras

At the heart of ‘Inscape’ lies a celebration of cultural diversity, weaving together Central Asian, Persian, and Indian motifs into a tapestry of global heritage and contemporary design. This collection is a testament to the adaptive and inclusive nature of Indian culture, recontextualizing traditional motifs to redefine stereotypes and present a fresh perspective on Indian identity.

Craftsmanship Meets Personal Narrative

Each design in the ‘Inscape’ collection is a narrative, blending Raseel’s personal experiences with the rich tapestry of Delhi’s history. The wallpapers are crafted from a selection of luxurious materials—gauze (feather), lustre (silver metallic), and shantung (silk ribbed)—each chosen for their texture and ability to convey depth and elegance. The result is a collection where each piece is not just decor but a work of art, inviting viewers to touch, feel, and immerse themselves in stories woven into the very fabric of the wallpapers.

A Vision of Artistic Living

The creative vision behind ‘Inscape’ is a collaborative symphony between Raseel Gujral Ansal's artistic prowess and Imaan Ansal's strategic insights. Together, they steer Casa Pop towards a new horizon of artistic living brands, where design transcends aesthetics to become a medium for emotional expression and cultural dialogue.

An Emotional Journey

‘Inscape’ is an ode to the solitude and nostalgia experienced during the pandemic, offering an escape into the romantic landscapes of one’s inner world. It encapsulates a yearning for connection, a celebration of quiet moments, and a deep dive into the introspective journey that many have embarked on during these unprecedented times.

The launch of the ‘Inscape’ collection marks a new chapter in Casa Pop’s journey, redefining wallpaper as a narrative medium that intertwines cultural heritage, personal discovery, and artistic innovation. This event is not just a showcase of a new product line but a celebration of stories, memories, and the unbreakable human spirit.

Explore the collection and set off on a personal journey of introspection and beauty at www.casa-pop.com. Witness the unveiling and delve into the stories behind ‘Inscape’ through the Launch video and Campaign Film, now available for viewing.

Join us in celebrating the intricate dance of art, culture, and personal reflection, allowing ‘Inscape’ to transform any space into a story uniquely its own.

Stay tuned for further chapters in this journey- additional tales and inspirations are on the horizon, waiting to be discovered.