Unveiling India's Foldable Market

India's Foldable Market has emerged as a captivating phenomenon, commanding strong consumer mind share despite currently contributing to less than 1% of the overall market. The segment's potential and growth trajectory are undeniable, spearheaded by industry giant Samsung, enjoying a significant lead over its competition. Below are some quick points on the market:

• In 2023 (Till June), Foldables constituted 8% of ultra-premium (> INR 45K) Android smartphone shipments, a number projected to surge to 35% by the end of 2025.
• Localization of manufacturing, exemplified by flagship devices like Samsung Z Fold 5 and Flip 5 being produced in India, is fueling the market's growth.
• Among the foldable designs, Clamshell smartphones are particularly favored by female users, accounting for an impressive 82% of total foldable shipments in 2023 (Till June) due to their affordability.
• Anticipated entry of more OEMs, such as OnePlus, into the foldable space will further invigorate the market landscape.

Commenting on the outlook of India’s Foldable Market, Shilpi Jain , Senior Research Analyst, at Counterpoint Research says:

As India's Foldable Market gains momentum, we are witnessing a paradigm shift in consumer preferences. The allure of unique form factors and hardware personalization is propelling foldable smartphones from novelty to necessity. With Samsung leading the charge and the rise of local manufacturing, we predict a significant surge in foldable adoption, making it a key driver in the ultra-premium segment. The future looks promising, with more OEMs set to join the foldable revolution, transforming the way we perceive and utilize smartphones.

Read our note on the Global Foldable Smartphone Shipments here .

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