Unveiling the Future of E-commerce at Emerce E-commerce Live

Staying ahead of the curve at the Emerce E-commerce Live! event, into the latest trends and challenges shaping the future of online retail.

Explored Key Themes:

Social Commerce: Leveraging platforms like TikTok and Instagram to drive sales and engagement.

Recommerce: Embracing the circular economy through resale and refurbishment models.

Cross-Border Expansion: Strategies for seamless international e-commerce operations.

AI in E-commerce: Harnessing artificial intelligence for personalization, optimization, and automation.

Omnichannel Excellence: Delivering a cohesive and frictionless customer experience across all touchpoints.

Frictionless Payments: Streamlining checkout processes for improved conversion rates.

With so many dedicated stages just had the opportunity to immerse into a few panel discussions, expert interviews, and inspiring case studies covering up-to-date themes gaining invaluable insights from seasoned e-commerce players.

Beyond the wealth of knowledge shared at Emerce E-commerce Live! there is on offer an unparalleled networking platform with some of the best e-brand builders in the NL.?

?? Igniting the Future of E-commerce ???? Highlights of the Event ??

Pinterest reaching new heights, boasting an impressive 498 million monthly active users - an all-time high for the platform.

?In a recent session Kitty Neuhaus-Bakker highlighted Pinterest's evolution into a performance marketing juggernaut, capable of driving lower-funnel goals with remarkable efficiency.

By leveraging AI to enhance ad relevance, Pinterest has unlocked the ability to accelerate the purchasing journey for its users, known as "Pinners".?

This strategic shift has yielded remarkable results, "with a staggering 90% increase in traffic and a 28% surge in conversions".

The platform's enhanced suite of lower-funnel solutions empowers brands to connect with consumers at critical decision-making moments, transforming Pinterest into a formidable performance marketing channel. As Pinterest continues to innovate and refine its offerings, it solidifies its position as a must-have platform for brands seeking to maximize their marketing impact and drive tangible business outcomes.

Hunkem?ller 's Brand Growth Strategy: Discovering how this iconic lingerie brand is striking the perfect balance between branding, marketing, and conversion campaigns to drive profitability and expand into new markets.? Well done Bas Cornelisse ?for the presentation.

The ongoing Clash of Branding and Performance:? engaging in a thought-provoking debate, challenging the traditional divide between ROI and brand value, data and emotion, and short-term vs. long-term strategies.?

Mastering Google Ads Automation: sharing practical insights and optimizations to supercharge your Google Ads account, ensuring on how to stay ahead of the competition in the rapidly evolving SEA landscape.

SEO Data: The Strategic Cornerstone:l demonstrating how SEO data should be at the core of online strategy, providing invaluable insights into target audience(s) and guiding business goals across platforms like TikTok, YouTube, and Amazon.

The Content Marketing Revolution Continues: navigating the present and future of content marketing, embracing AI and emerging technologies while maintaining authenticity and impact.

Retail Media: Sense or Nonsense?? delving into the hype surrounding Retail Media, separating facts from fiction and helping understand the true potential and pitfalls of this rapidly growing channel.

Overall a great opportunity to gain a few cutting-edge insights, network with industry leaders, and position retail at the forefront of e-commerce innovation.?

Always a pleasure meeting/connecting with so many great attendees and speakers:? Marja Silvertant Christian Degn Vester Maarten Kasanmoerawi Oliver de Leeuw ?? Mariska van der Burg Lucas Vos Martin van Kranenburg Tiffany Welsh Isabel Spek Mike Kolman Rik van den Wijngaard Max Pinas Luke Ball Sam Panzer @bart de bruin Bookerz Marketing Automation Orsi Szentes Valeria Granda Dylan Laseur Stijn Bergmans Mel van Lieshout Benjamin Lang ? OLY Sophie Frères (née Spethmann) Marina Schoenmakers Edouard Manuputty Ben Cornelisse Krijn Schuurman Kate Adams Tamer Saglambilek

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