Unveiling the Future of B2B SaaS Marketing with Ilan Hertz

Welcome to The NTM Growth Marketing Podcast! Today, we delve into the fascinating world of marketing attribution with Ilan Hertz from InfiniGrow . Join us as we explore how InfiniGrow is revolutionizing the way companies understand and utilize their marketing data.

About InfiniGrow

InfiniGrow has carved its niche in the marketing world with its robust attribution platform. Designed to streamline data from an array of sources such as CRM systems like Salesforce, HubSpot, marketing automation tools, and ad networks, InfiniGrow stands at the forefront of ensuring that your data is clean, reliable, and actionable.

Key Features

• Unified Database: InfiniGrow consolidates disparate data sets into a single, trustworthy database.
• Attribution Models: Whether it’s first-touch, last-touch, or more complex models, InfiniGrow supports a variety of models to suit diverse needs.
• Intuitive Insights: Easily explore your data, drive revenue, and optimize your marketing investments efficiently.

Meet Ilan: VP of Revenue Marketing

During our conversation, Ilan shines a light on his role and journey at InfiniGrow. Having joined the company just three months ago, he brings a wealth of experience from her previous roles in B2B companies. At InfiniGrow, Ilan is leading the marketing charge, driven by a deep understanding of marketing attribution’s complexities.

A Day in the Life

Ilan gives us a peek into his daily routine, balancing work and family. His mornings kick off with getting her kids ready for school and then he’s off to the office, diving straight into the day’s tasks. His approach focuses on minimizing meetings to emphasize hands-on marketing activities.

Daily Activities

• Social Engagement: Monitoring social channels and engaging with comments.
• Lead Tracking: Assessing the quality of leads and demo engagements.
• Targeted Meetings: Prioritizing actionable and strategic meetings.
• Team Management: Coordinating with his predominantly external team of vendors.

The Excitement and Challenges of B2B SaaS Marketing

For Ilan, the complexity of B2B customer journeys is both challenging and exciting. He likens it to solving a complex Lego set, where understanding each piece contributes to the bigger picture.

Challenges Faced

• Complex Journeys: Selling to entire accounts rather than individuals means designing varied journeys for different personas.
• Data Complexity: Understanding the full impact of marketing efforts beyond just the initial or final touchpoints.

“Infinigrow’s different because we use our own platform to see the whole journey.”

This approach allows InfiniGrow to truly quantify the impact of each marketing activity, ensuring marketing efforts are recognized and optimized.

The Importance of Understanding Touchpoints

Ilan discusses the significance of recognizing all touchpoints in a customer’s journey. Each interaction, whether a YouTube video or a Google search, contributes to the overall picture.

The Multifaceted Journey

• Inbound & Outbound: InfiniGrow emphasizes the importance of balancing both inbound and outbound strategies.
• Sales and Marketing Synergy: Coordination between marketing and sales teams ensures a seamless journey from lead to conversion.

The Power of Personalized Outreach

Ilan shares anecdotes illustrating the value of personalized outreach, such as using LinkedIn messages to successfully convert leads that didn’t respond to emails.

In exploring future marketing trends, Ilan is excited about the increased focus on marketing efficiency and how teams will evolve to become smarter in their strategies. With AI on the backburner for now, he is more intrigued by the intrinsic shifts within marketing teams.

Connect with InfiniGrow

If you’re keen to explore how InfiniGrow can enhance your marketing strategies, Ilan Hertz encourages reaching out via LinkedIn or visiting their website to book a demo. InfiniGrow’s friendly sales team is always ready to assist with your queries.

By integrating a holistic approach to understanding marketing touchpoints and attribution, InfiniGrow empowers companies to make data-driven decisions that maximize their marketing efforts. Join the conversation and discover how you can revolutionize your approach to marketing attribution today.