Unveiling the Future: 3 D2C Furniture Brands Reshaping the Industry
From immersive virtual showrooms to customizable 3D products, Direct-to-Consumer brands are pushing boundaries and unveiling a new era of furniture craftsmanship.
In this article, we’ll explore three pioneering brands that are reshaping the industry landscape and changing how we design, purchase, and experience furniture. Let’s look at some industry-leading D2C brands that are redefining the furniture buyer’s journey.?
Aimed at delivering comfort with a consumer-first approach, La-Z-Boy invests in innovative new shopping and brand experiences for both digital platforms and brick-and-mortar shopping environments. The upgraded product configurations and the addition of appless AR provide an immersive brand experience that bridges online product research with the in-store experience.
With over 29 million possible configurations quickly and readily available to consumers, WebAR OnDemand brings a new level of convenience to shoppers who want to research, configure, and plan furniture purchases online before visiting a physical retail location.
"AR is table stakes for today's furniture shopper. La-Z-Boy customers love it, so we set out to provide AR for every buyable option in our highly configurable catalog." - Jill Brown Thomas, Senior Director of Digital Commerce at La-Z-Boy
Joybird, a unit of La-Z-Boy Incorporated, is the first furniture retailer to offer customers 3D Room Scanning technology for an efficient and precise 3D floor plan creation experience.?See it in action!
The 3D Cloud Room Scanner enables customers to create a floorplan 10x faster than traditional methods, capturing room dimensions, layouts, and existing furniture minutes.?
领英推荐
“The 3D Cloud Room Scanner makes it easy for customers to grab their phone, scan the space, and have accurate measurements. It offers peace of mind and assurance in buying decisions because they know their measurements are correct! It sets the experience of shopping with Joybird apart from the competition.” - Gerardo Ornelas, Vice President of Joybird
This omnichannel home decor and furniture design company rolled out a 3D room planning tool for its design services teams within its current roster of 17 stores nationwide.?
This tool allows Ballard design consultants to use customers’ photos and dimensions to create remarkably realistic and precisely scaled room plans in minutes. The design consultant can then virtually place Ballard furniture and decor within the homeowner’s scene, and customers can see exactly how it looks and fits.?
“The 3D room planner tool enables our customers to recognize their own room, creating an immediate emotional attachment. Guests feel more confident about their planned purchases.” - Dominic Milanese, Vice President of Retail for Ballard Designs
?
Today’s furniture brands must prioritize customer understanding, foster stronger relationships, and craft captivating shopping journeys to pave the way for sustained advancement.
#3Dtechnology #retailtechnology #roomplanning #3Drendering #customerexperience