Unveiling Appius Insights: A Year in Review
Last year was filled with valuable insights, thought-provoking discussions, and innovative strategies. As we continue into 2024 we can’t wait to bring you even more content with free advice and guidance to navigate the ever changing world of digital marketing. We're excited to bring you a recap of impactful moments from our digital playground, curated and summarised just for you. Subscribe to our quarterly newsletter to stay up to date with key digital insights that could transform your business.
Why You Should Get a Head-Start on the 2024 Post 3rd Party Cookie Landscape
Stay ahead of the curve by understanding the landscape post-3rd party cookies. Learn why and how you should get a head-start on the changes coming in 2024. [Read more]
Appius’ Guide to Unlocking Premium Digital Results with Reduced Spend
Unlock the secrets to achieving premium digital results while optimising your budget with insights from Appius. [Read more]
Single Customer View: A Competitive Advantage or a Company Drain?
Delve into the debate on Single Customer View, understanding whether it's a competitive advantage or a potential drain on company resources. [Read more]
Appius’ Guide to the Risks and Rewards of AI in Your Digital Strategy
Navigate the risks and rewards of incorporating AI into your digital strategy with a comprehensive guide from Appius. [Read more]
Google Optimize is Shutting Down in September 2023: We Review the Alternatives
In this blog we reviewed alternative solutions to Google Optimize, providing insights on maintaining seamless optimisation in your digital strategy. Read this blog to not miss out on any key data you would like to explore. [Read more]
Appius Achieve Optimizely’s New Experimentation Accreditation
Celebrate Appius's achievement as we secure Optimizely’s new Experimentation Accreditation, showcasing our commitment to excellence in experimentation. [Read more]
Looker Studio: Calling All Marketers, Digital Heads, and Brand Managers
Discover Looker Studio and its potential to revolutionise marketing, digital strategy, and brand management. Learn how this tool can elevate your data-driven decision-making. [Read more]
Embedded Finance and Insurance: 5 Things You Need to Consider in Your Approach
Explore the complexities of embedded finance and insurance, gaining valuable insights into the key considerations for a successful approach in this evolving landscape. This blog is a must read if you are in the finance sector and want to expand your offering. [Read more]
Our Key Takeaways from the Sitefinity Partner EMEA Round Table
Gain exclusive insights into the key takeaways from the Sitefinity Partner EMEA Round Table, providing a glimpse into the latest trends and discussions in the industry. [Read more]
Five Analytics Challenges for Financial Services Brands - and How to Overcome Them
Explore the unique challenges faced by financial services brands in the realm of analytics and gain actionable strategies to overcome these hurdles. This blog emphasises the importance of data accuracy, integration, compliance, visualisation, and interpretation in optimising analytics for effective decision-making in the financial sector. [Read more]
Content, Crowns and Customer Life Cycles: How Can Professional Services Brands Measure the Impact of Their Thought Leadership?
Are you a professional services brand? In this blog, you can discover effective ways to measure the impact of thought leadership on customer life cycles. It delves into strategies for evaluating the effectiveness of thought leadership initiatives in the professional services industry [Read more]
How B2B Portals Augment Operations for Brands
Uncover the transformative power of B2B portals in enhancing operations for brands. Gain insights into increased efficiency and productivity. This blog discusses the benefits of utilizing B2B portals and their impact on streamlining processes and improving overall business operations. [Read more]
领英推荐
What’s New in WCAG 2.2?
Stay ahead of accessibility standards with an in-depth look at the updates in WCAG 2.2 and understand their implications on your digital presence and user experience. Read this blog if you want to level up your understanding of accessibility written by our expert team at Appius [Read more]
Returning to Work – A Personal Account of My Return at Appius
Experience a personal journey as one of our team members shares their return to work at Appius. Gain insights into the challenges and triumphs of the reintegration process. Read this blog to learn more about what our employees love here at Appius! [Read more]
10 Useful Chrome Extensions to Help QA Your Website
Empower your website quality assurance efforts with a curated list of ten Chrome extensions designed to enhance your testing and debugging processes. Don’t miss out on noticing those little mistakes that could drive your users crazy! [Read more]
Thank you for being an integral part of our community. Here's to another year of exploration, innovation, and digital growth! Subscribe to our newsletter for quarterly instalments of free advice to watch your digital results flourish.
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Here’s a bit more about us across our socials
Top 5 posts of 2023:
We hosted a great event at the Hilton to kickstart the conversation on whether single customer view is a competitive advantage or a drain on company resources?
Happy 5 year Appius Anniversary to Carrie Dyer! - Over the years, Carrie has grown and excelled in her role, leaving a trail of successful campaigns and happy clients. Her creativity, strategic insights, and attention to detail have made a significant impact on our agency and the work we do for our clients.
We are at #seobrighton and loving it
We were delighted to be invited by #ProgressSitefinity to join the #EMEASitefinityPartners Roundtable in Sofia, Bulgaria.
Appius May Social Club!
Watch our webinar with Sitefinity to find out more about our thoughts on single customer view:
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Don’t forget to subscribe to our quarterly newsletter using the subscribe button at the top to keep up to date with all the latest!
Warm regards,
The Appius Team
Client Champion | Building Long-Term Partnerships
1 年Great read, with great information
CEO at South Coast Wine Festival, the best wine event in UK?? Director at / Winederful UK/ Winederland UK and Grape Escape UK ??~ ?? Director at BCTC ??? ??Founder at BCP Community Positivity ~ ?? Ex pro ball player??
1 年amazing stuff!
Digital Experience & Engagement Marketing Lead at Appius
1 年Great recap! There's a lot about 2024 trends out there at the moment but I'd say it's also definitely important to make sure none of the most relevant topics from last year are forgotten - particularly in cases where organisations may not have addressed them in as much detail as they wanted to yet - it's the perfect time to think about them!