(Unusual) Money-Growing Offers You Haven't Used

For a lot of business experts, those day-to-day, in-the-weeds skills you've acquired without even thinking about it hold a ton of value. And there is more than just those daily "doings" too (we'll get into in just a minute). What you should know is that you're sitting on a little mountain of gold called mini offers.

While most of us are laser-focused on higher-ticket sales, creating mini offers—small, low-cost products or services—can help build trust, grow your list, attract new clients, and generate consistent revenue. You may already have the raw materials and talent for these offers, but you just haven’t thought about how to monetize them.

And the best part? You don’t need to reinvent the wheel. You just need to look at what you’re already doing and package it up in a way that makes someone else’s life easier.

These bite-sized offers are not just a great way to bring in extra income—they’re a low-commitment entry point for potential clients who might later want to work with you on a higher level. (Honestly, the perfect start to a higher LTV is with your mini offers.)

Aside from the more obvious, here’s a list of the kinds of unusual, but profitable mini offers that you can create from existing content, skills or expertise.

1. Behind-the-Scenes Content

If you’re a professional with a process or method that's even somewhat unique or rare, people are often curious about how you do what you do. You can create a behind-the-scenes look at your workflow, systems, or decision-making process and package it as a mini course or video walk-through. This works well for creatives, marketers, and entrepreneurs who have mastered specific workflows that others want to replicate.

2. Email Templates or Scripts

Most business professionals regularly send emails that could be turned into valuable resources for others. Sales outreach templates, follow-up emails, customer service responses, and onboarding scripts can be repurposed and sold as quick-download mini offers. These are great for small businesses that need to save time while improving how they communicate professionally.

3. Niche Knowledge Summaries

If you're an expert in a specific niche or have done extensive research, create a distilled version of your knowledge in the form of a short eBook, guide, or workshop. For instance, if you specialize in personal branding for introverts or remote team management, package your most valuable insights into a concise offer that provides immediate solutions to your audience.

4. Checklists or Cheat Sheets

People love quick, actionable tools that simplify their work. If you've created internal checklists, processes, or SOPs (standard operating procedures) for your business, you can polish them and sell them as a plug-and-play resource. Examples could include "[Name of Your Specialized Field] Content Calendar Cheat Sheet for Social Media" or "Weekly Financial Planning Checklist for Entrepreneurs."

5. Audit Services

A mini offer can be as simple as offering a 15-minute audit of someone’s website, social media profile, or business strategy. This gives them quick, actionable feedback and a taste of your expertise, which may lead to bigger projects. Audits work especially well for designers, marketers, and consultants looking to provide immediate value.

6. Curated [Specialty] Resource Lists

Do you have a list of tools, apps, books, or websites that have been essential to your business? Package that knowledge into a resource guide. Business owners, especially those starting out, are always on the lookout for curated resources that can save them time and research.

7. Workflows and Frameworks

If you have a reliable framework or process you use to solve specific business challenges, turn that into a mini offer. Whether it’s a 3-step lead generation system, a workflow for managing client projects, or a strategy for creating high-converting sales funnels, breaking it down into a digestible, actionable format makes it easy for others to follow.

8. Social Media Caption Packs

If you’re skilled in creating engaging social media content, consider selling pre-made caption packs. You could provide themed captions that fit specific industries or types of content (like promoting a new product or offering a value post), saving business owners time in creating consistent social content.

9. Mini Courses on Micro-Tasks

Teach people how to accomplish very specific, valuable tasks in a short amount of time. For example, you could offer a mini course on “Setting Up Your First Facebook Ad in Under 30 Minutes” or “How to Build an Automated Welcome Email Series in an Hour.” People are willing to pay for niche knowledge, especially when they know it will save them time and effort.

10. Private Podcast Episodes or Q&A Sessions

If you're an expert in your field and have loyal followers, offer exclusive podcast episodes or private Q&A sessions as a mini offer. You could package up "ask me anything" style recordings or deep dives into industry topics that people are eager to learn about but won’t find in your public content.

With a suite of mini products, you'll grow relationships more easily. Your offers span a broader range of entry points giving wider selection to potential clients who are at different places on the know-like-trust spectrum and likely at different places on the buying spectrum as well.

The key to successful mini offers is identifying which of your existing skills, processes, knowledge or resources can be reconfigured and repackaged to provide immediate value to your audience AND profit to you.

Ready to unlock hidden profits in your business? Start small with mini offers and watch as they lead to bigger opportunities!