UNTUCKit Chooses NewStore to Accelerate Omnichannel in U.S. and Canada

Retail stores are closing by the thousands. Brands are going bankrupt. But the physical store represents nearly 90% of all retail transactions. Amazon has set the bar for convenience at every touchpoint in the consumer journey. Consumers don’t want shopping to feel like a chore. The vision of omnichannel to address the needs of the modern mobile shopper is still highly valued by retailers and consumers alike, but we are still far from mass adoption.

At UNTUCKit, the future of retail is becoming reality. The brand has rolled out the NewStore Omnichannel Platform in 41 stores, leveraging clienteling, endless aisle, mobile checkout, and omnichannel fulfillment powered by NewStore.

Our objective is to take the friction and frustration out of retail. UNTUCKit is among a group of digital native brands that are innovating quickly and overtaking traditional retailers in many ways. Often times retailers struggle in times of rapid expansion, but Chris Riccobono and Aaron Sanandres have made it a priority to introduce the most innovative technology in retail to ensure its core values are scalable.

“We started UNTUCKit with the goal of redefining casual and comfortable apparel. As we experience rapid growth, especially continuing our international expansion, we’re in a transitional period where our business will greatly benefit from an omnichannel approach,” said Aaron Sanandres, Co-Founder and CEO, UNTUCKit. “What NewStore has built makes our store associates more productive and our stores more profitable. This partnership will help us scale rapidly, while providing an exceptional experience our customers expect and deserve.”

For more information on our work together: https://www.newstore.com/press/untuckit-selects-newstore-omnichannel-platform-to-help-scale/.