The Untold True Story Behind Kleenex
We all know Kleenex as the go-to brand for tissues, a symbol of comfort and care. Ever wonder how Kleenex, the brand synonymous with tissues, came to be? The brand's history is far more fascinating (and surprising!) than you might think.
In 1914, with cotton shortages crippling medical efforts, Ernst Mahler, a researcher at Kimberly-Clark, rose to the challenge. He invented Cellucotton, a creped cellulose wadding, a perfect substitute for surgical bandages. This innovation not only helped treat war wounds but also found another crucial use. Mahler's flattened version of Cellucotton, remarkably thin yet absorbent, became a life-saving filter in soldiers' gas masks.
The end of the war, however, left Kimberly-Clark with a mountain of unused Cellucotton. They needed a new market for this innovative material.
In 1924, the company struck gold. They introduced a new product – Kleenex tissues, specifically designed for use with cold cream. This marked the birth of a brand that would revolutionize facial care and become a household staple.
Kleenex's story is a testament to the power of innovation and adaptation. Born from wartime necessity, it transformed into a product that continues to improve our daily lives.
But the story doesn't end there! Discover how Kimberly-Clark transformed this wartime invention into the Kleenex tissues we know today. The video delves into the marketing magic that cemented Kleenex's association with softness and hygiene.
Head over to YouTube to watch the full story: https://youtu.be/M_RAivo8smo?si=kzLdcm3qONHx64zJ
After watching, share your thoughts in the comments below! Did you know about Kleenex's wartime origins? What other surprising product histories would you like to explore?