Until you discover the nature of your product, your data analysis will continue to look like Disneyland.

It will keep coming.?

The confusion that most times leads to frustration.?It will pile up on your way like an army of men in hood. Leading you to a track where you worry so much.?

About not meeting up with annual and monthly expectations in revenue. Your fear of constantly running out of cashe. Because you had no plans for such.?

I get it.

I understand you want to keep your customers happy and earn their respect. To make more sales and get more recommendations.

Ah, I feel your rush

I also know the pain.?Managing a business is difficult. So I get it when things don’t seem in line.?

But wait a minute,?have you paused for a second to give a thought to studying your process? Yes, I know you gotta trust it but who says you don’t have to evaluate the process as well??

You already figured out who your audience is and you also know to some extent about what interests them. However, have you figured out the natural need around your product yet??

i.e., the pattern and route of your product!?

This has nothing to do with how you think it but how it is in your customers’ mind. Knowing already that the nature of the product differs for every merchandise.

The moment you fail at selling it in a way it relates to how your audiences picture it, your offer becomes difficult to sell. And because of that reason, a lot of startup businesses are living in a pool of confusion.??

However, in order to avoid all these stresses and anxieties, you ought to know the work doesn’t end in figuring out who your audience is.?

Which is the reason I’m glad this message popped on your feed. Considering that the truth about my failures and experiences so far in my journey happened because I worried only about knowing my audience and not my offer.?

If you’re trying to take your branding from point 0 to A, you need to know more than who your audience is. You also need to understand the nature of the product/services you’re selling.

Wait, I will guide your thoughts with an instance to help you understand. Plus, I want you to stop making this same mistake as I did.

But before that, you should know that the secret here is figuring out the recognised ‘need’ surrounding the product you’re trying to sell. For example,?

You would sell terribly if you are selling someone (remember, you sell like it’s just one person) an insurance plan and you only say something like this;

?— “Hey Simon, you know the business will struggle with lots of taxes when you are not here anymore. It’s best to save your family from the pain and get insured.”?

Let’s say you are the seller and your reason for using that approach is to trigger the buying decision of your audience and scare them into getting insurance with your firm.?

Well, that might work but it’s a probability. However, you could do it in another way that guarantees your interest when you understand the nature of your product.?

?? To do that, figure out what is the common need that would have done the product better? Could it be a fire outbreak, or a rising increase in crime and thefts??

?— “How about saying something like this? Simon, you don’t want to joke about keeping your business safe. The fire outbreak in downtown Manhattan just this last week could happen to anyone.”

Mr John, the owner of the store, didn’t see it coming. And if he has no insurance, his business will need a lot more grace to survive. You need an insurance plan to guarantee your business even when the worst happens.”

What do you think about these both examples??

The first one, no doubt, will achieve the result with a touch of fear. But only in situations where your targeted audience is ‘unawares.’?

In contrast to that, you will need more than fear if you must work on the psychology of a problem and solution aware audience. At most, your best choice is to work on the ‘need’ instead.?

Which after that, you can then move ahead to prove your product could, in all honesty, help your audience out. (This will help overcome objections.)

And this will bring us to the end of today’s article. The purpose of writing this is to call your attention to why it is necessary to know the nature of your product/services.?

My name is Ugochukwu Victor Nwaghanata. Pen name, Oficialvicbrown. If you liked the sauce and would want more, follow and remember to hit the ?? icon.?

Together, let’s inspire a nation of great minds.?