The Untapped Power of Purpose-Driven Story Telling

The Untapped Power of Purpose-Driven Story Telling

Truth-telling in leadership, can be contentious but is vitally important. It requires leaders to model authenticity and honesty, and foster environments where truth prevails over convenient falsehoods.

In this week's episode of The Jasper Blueprint, I had the opportunity to have a conversation with Dominic Thurbon . We dove into the transformative impact of purpose-driven storytelling and truth-telling within organisations, to drive meaningful change.

With a focus on behaviour change and the realities of today’s fast-paced business environment, Dom offers invaluable insights from his extensive career as an executive and consultant.

You'll find the video of my full conversation with Dom here, or scroll to the bottom of the newsletter for the audio only podcast.

True change begins with individuals, not just frameworks or strategies.

In order for business leaders to drive authentic transformative change, there needs to be organisational alignment, a clear purpose, and honesty.

I loved Dom’s challenge that “organisations don’t change; people do.”?

Dom shared some really practical suggestions on how we as leaders can better navigate and model the behaviours we want to see in our organisations.?

My key takeaways were:

  • Ask better questions - Get in the habit of being curious and thoughtful as you frame your questions.?
  • Find an ally - Get "bang for your buck" by finding someone younger, or newer in the organisation to walk the change journey with.?
  • Say “I don’t know” - Model the importance of publicly admitting you don’t have all the answers.
  • Practice - Remember, story and truth telling take practice.


Unexamined assumptions about business purpose limits growth and it's only when we embrace change and disruption, that we unlock new competitive advantages.

The power of shared purpose should always be more than just a statement; it must align actions and serve as a guiding principle for decision-making.


Connect with Dominic on LinkedIn or visit his website to learn more.

You can listen to our full conversation here on Linkedin or your podcast app.


David Fearon

Award-winning thought leader, author, scholar-practitioner and conversationalist probing the nature of Practice

6 天前

A cool thing is that the invidual who starts the great thing could be the person across the restaurant from me wearing his cap on backwards and concentrating on his soup

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