The Untapped Goldmine: How Native Languages Can Skyrocket Your Business in India!

Imagine your online business as a bustling marketplace, with potential customers from every corner of the globe. But amidst the chaos, are you truly speaking their language? Literally and figuratively?

In the vast world of digital commerce, the power of language cannot be underestimated. As business owners in 2024, when you embark on the journey of building multilingual websites, you're not just translating words; you're bridging cultures, breaking barriers, and unlocking the door to untapped markets.

Turning our focus to India - It's a land of diversity, where language is more than just a means of communication—it's a symbol of identity. Think about the possibilities when your website speaks directly to your Indian audience in their native tongues. Suddenly, you're not just another online store; you're a trusted friend, a familiar voice in a sea of noise.

But it's not just about the words on the screen; it's about understanding the nuances of culture, the intricacies of tradition. It's about weaving a tapestry of experiences that resonate with your customers on a deeply personal level.

So, as you embark on the journey of website localization, remember this: the impact of local languages in India isn't just about reaching a market—it's about forging connections, building trust, and creating a truly immersive online experience.

Local Languages: The Winning Formula For Indian Businesses

Owners, pay heed: the winning formula for Indian businesses lies in harnessing the power of local languages. Look no further than Flipkart, whose mastery of multilingualism has opened doors to rural and tier 2 city consumers.

In the Indian landscape, linguistic diversity isn't just a choice; it's the pulse of progress. With a staggering majority preferring content in their native languages, confining your website to a few languages is to deny yourself the chance to thrive in this market of culture and connection.

So, step into the world of website localization, where language isn't just a tool—it's the key to unlocking a world of possibilities for your business.

Website Localisation in 2024: Things to Keep in Mind

• Why is website localisation important for businesses targeting global and local audiences?
• What are some key considerations and strategies for effective website localisation in 2024?
• How can businesses benefit from using Anuvadak, Reverie's website localisation and translation platform?

Let’s say you want to market your e-commerce website in a local area in Maharashtra. Your website localisation strategy just shouldn’t be, “I will translate my website into Marathi”. Study the local market carefully. Your local audience may prefer cash on a delivery option instead of instant payment during purchase. There are certain nuances that need to be considered in the website localisation strategy apart from localising your content based on the target audience.

• Payment Methods

Provide a diverse range of payment options to accommodate users from different regions. Common options include credit/debit cards, PayPal, bank transfers, and local payment methods like Alipay or WeChat Pay.?

Use clear and concise language to describe each payment method, ensuring users understand the process regardless of their language proficiency.?

If certain payment methods are specific to particular regions, localize the content accordingly to highlight these options to users in those areas.?

Consider cultural norms and preferences when presenting payment methods. For example, in some regions, cash on delivery might be more common than online payments.

• Shipping Options

Offer various shipping methods such as standard, express, or local courier services, allowing users to choose the option that best suits their needs.

Clearly communicate shipping costs, delivery times, and any restrictions or conditions associated with each shipping method.

Localize shipping information based on the user's location. For instance, provide estimated delivery times in the user's time zone and currency, and use familiar terminology for shipping terms.

Consider any regional regulations or customs requirements that may affect shipping to certain destinations and provide relevant information to users.

• Customer Support on Native Language Website?

Localised customer support plays a pivotal role in the success of a globally-oriented business. With the advent of AI bots, you can now offer multilingual customer support, enriching the customer experience (CX) during website localization. By providing real-time assistance through voice, chat, and ticket management systems in multiple languages, businesses can ensure that their local audience receives personalized support tailored to their language preferences. This not only fosters stronger engagement with the brand but also enhances customer satisfaction and loyalty.

• SEO for Native Language Sites

In the realm of Localised SEO, the significance of optimizing website content for different languages and regions cannot be overstated. While keywords may be effective in one language, they may not yield the same results in another. Therefore, localizing meta titles, descriptions, and alt text according to the linguistic and cultural nuances of each target market is essential for improving search engine rankings and driving organic traffic. This strategic approach not only increases visibility in local search results but also strengthens the brand's relevance and authority in specific geographic regions.

• Website Management of Localised Sites

Effective management of a localized website across diverse markets poses significant challenges, especially in countries like India with multiple linguistic and cultural variations. By leveraging automated localization solutions powered by neural machine translation, businesses can streamline the localization process and efficiently manage their global operations. These technologies enable businesses to maintain consistency and accuracy in localized content while scaling their presence in different local markets. By consolidating localization efforts and optimizing operational efficiency, businesses can effectively navigate the complexities of managing a multilingual website and expand their global footprint with confidence.

Introducing Anuvadak: Your Passport to Seamless Multilingual Website Management

Say goodbye to the complexities of managing multilingual content and hello to streamlined operations and enhanced user experiences.

Benefits of Anuvadak:

• Localize effortlessly in all 22 official Indian languages, breaking down barriers and reaching every corner of the diverse Indian market.
• Track and manage your localization projects with ease, maximizing cost savings and gaining unparalleled control over your regional marketing strategy.
• Gain valuable insights at your fingertips with a simple and intuitive dashboard, empowering you to make data-driven decisions and stay ahead of the competition.
• Automate your localization process to save time and resources, freeing up your team to focus on what truly matters: growing your business.
• Go live with your multilingual website in just three easy steps, with zero downtime and a lightning-fast go-to-market time that's five times faster than traditional methods.
• Proofread, edit, and update your localized content effortlessly, ensuring accuracy and consistency across all languages.
• Scale your business efficiently with the most reliable website localization and translation platform in India, trusted by businesses of all sizes to fuel their expansion ambitions.

This guide aims to equip Indian businesses with the knowledge and tools needed to effectively leverage website localisation for tapping into the diverse and lucrative Indian market.