The Unstoppable Rise of CTV ??

Last week, a new partnership between omni-channel attribution player, Kochava, and DOOH platform, Adomni, shows the continued investment and innovation in CTV advertising solutions. Specifically, Kochava and Adomni have teamed up to empower advertisers running CTV campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real world.?

There’s no question CTV advertising channels are revolutionizing mobile marketing campaigns, offering enhanced performance and measurable results. We’re excited to see what innovations emerge from the industry as brands look to maximize their advertising spend by investing in this emerging channel.

The CTV Opportunity:

• According to AppsFlyer, CTV has demonstrated a remarkable 9x growth in attribution from CTV to mobile between February and October 2023.
• 18% of CTV attributions have a CTV assist, outperforming the 5% mobile-only assist rate.
• 40% of apps see a higher average revenue per paying user (ARPPU) from CTV-to-mobile users compared to mobile-only installers.

Benefits of CTV Campaigns:

• Enhanced Visibility: CTV blends traditional TV and internet capabilities, offering seamless visibility to a broad audience.
• Measurability: CTV ad campaigns can be measured precisely in real-time, providing valuable insights into audience engagement.
• Audience Targeting: With CTV, advertisers can target specific demographics and track customer engagement more accurately.
• Diversified Media Mix: CTV is becoming an integral part of scaled advertisers' marketing plans, offering a promising new channel to drive growth for mobile apps.

CTV channels are reshaping the landscape of mobile marketing, offering unprecedented opportunities for advertisers to engage with audiences and drive growth. With emerging innovations like CTV advertising, brands can amplify their reach, streamline the shopping experience, and optimize ROI like never before.

For more information about the unstoppable rise of CTV channels in mobile advertising, read our blog.?

#CTVAdvertising #MobileMarketing #Kochava #OmnichannelAdvertising #Adomni