The Unspoken Rules of Billing for Value: Less Detail, More Success ??
Filip Fucic
Ready to take control and charge what you're truly worth? I'll show you how, and I won't quit until you’re earning more.?? Active on 5 continents ?? Business Analyst, Product Marketing, AI enthusiast
Yes, clients will pay for value—the value they can see. When you work with knowledge and skills, that difference matters. Some parts of your work are clear to the client, but other steps happen behind the scenes.
?? [Not all your work has to be seen to matter.]
??? Imagine you’re building a stone bridge. The client only wants the finished bridge. But to build it, you need to spend time studying the land and setting up wooden supports. The client won’t see these steps when the bridge is done. Yet, these “invisible” tasks are key to making a strong, safe bridge. Should we skip them just because the client doesn’t know what they are for? Of course not.
Does this mean you don’t get paid for the work they don’t notice? No.
?? Too many expert service providers buy into the myth that detailed transparency builds trust. Of course, being honest about what you do is good, but too much detail can confuse clients. They may push back if they don’t understand why certain steps are needed. The truth is, no law says you must break down every single task on your invoice—it only needs to reflect the outcome they hired you to deliver.
How to Do This:
Step 1: Understand What Clients Value
Figure out which parts of your work the client clearly cares about, the parts they see as important to their own goals.
Step 2: Pick Out Your “Load-Bearing” Hours
Divide your work into two groups:
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Step 3: Be Ready for Questions
You might have a detailed list of steps, but you don’t need to share it unless asked. If the client asks, show it, but don’t explain too much. Usually, they won’t ask. If they do notice you doing an unlisted task, just say, “It’s included in the price.” Almost all clients will accept that and move on.
Why This Works:
You are selling trust and expertise. When you visit a fancy restaurant, you don’t ask them to count every minute of work or every spoonful of duck sauce. Similarly, your clients don’t need to see every detail of your process; they only care about the final experience or outcome you deliver. You trust they’ll give you a great meal, and if they do, you’re happy. If they don’t, knowing every tiny step they did while failing to make your experience great won’t make any difference.
?? Over-explaining your work can make you seem defensive and unsure, causing clients to worry. Be honest, but not too detailed. Be transparent, but not to a fault. This way, the client will end up feeling they only paid for what they see as valuable, and you will get compensated for all of your work. Those things don't have to match perfectly for everybody to end up happy.
Challenge the myth: [value isn’t in the details—it’s in the results.]
If you want more about this, [click for the original blog post], then ask my Astra AI any follow-up questions like: How can I handle a client who insists on seeing every detail of my process?
Business Growth Coach for Technical and Trade Businesses ?? Profit?? Sales?? Strategy?? Systems?? Optimisation ??
2 个月You make some great points here Filip!