Unsplash and Ahrefs Growth Hacks

Achieving sustainable growth requires a blend of creativity and strategic thinking. This newsletter explores four remarkable growth hacks that have proven their efficacy, providing actionable insights to help amplify your brand's reach and drive exponential growth.

Growth Hack 1: Unsplashs Influencer Collaborationnbsp;

Unsplash, a popular stock photo platform, has mastered the art of leveraging influencer marketing. They invite micro-influencers to curate collections of their favourite photos on the platform, which are then promoted through Unsplash's website, newsletters, and social media channels.

Strategy Breakdown

1. Identify relevant micro-influencers with dedicated followings in your niche.
2. Invite them to curate collections of their favourite content on your platform.
3. Promote these influencer-curated collections through your channels.
4. Encourage influencers to share their collections with their followers.

Additional Insights

Pros: This approach provides valuable user-generated content, free exposure, and taps into influencers' audiences. It's a win-win for both parties.?

Cons: Identifying the right influencers and ensuring consistent engagement can be time-consuming.

Growth Hack 2: Ahrefs Mastering Offline Engagementnbsp;

Ahrefs, a renowned SEO tool, distributed branded coffee cups at the Brighton SEO conference, sparking conversations and raising brand awareness.

Strategy Breakdown

1. Research industry events attended by your target audience.
2. Create branded merchandise or experiences that serve as conversation starters.
3. Distribute these branded items or host interactive experiences at the event.
4. Encourage attendees to share their experiences on social media.

Additional Insights

Pros: This approach allows for direct engagement with potential customers and industry influencers.?

Cons: Offline events can be costly and may have limited reach compared to online campaigns.

Conclusion

Sustainable growth requires a willingness to embrace unconventional approaches and continuously iterate and refine your strategies. By implementing these practical growth hacks, continuously monitoring your efforts, and fostering a culture of creativity, you can captivate audiences and propel your brand to new heights.

Stay tuned for more insightful growth strategies and success stories in our upcoming newsletters!