Unskippable Instagram Ads and Why Your Meta and Google Ads Aren't Incremental
Instagram confirms test of ‘unskippable’ ads
Instagram confirmed it’s testing unskippable ads after screenshots of the feature began circulating across social media. These new ad breaks will display a countdown timer that stops users from being able to browse through more content on the app until they view the ad, according to informational text displayed in the Instagram app.
Google adds opt-in for Video Enhancements for ads
You can now opt into Google's new video enhancements tool that uses AI to automatically generate multiple video formats.
Is Meta’s Learning Phase Changing?
Previously you needed 50 optimized events in seven days to get out of the Meta Ads learning phase. But some advertisers are saying they only need 10 events in three days.
4 Reasons Your Meta and Google Ads Aren’t Incremental, and How You Can Prove It
A common challenge many advertisers face is running ads you think are driving success for your business, but are actually taking credit for sales that would have happened regardless of your marketing efforts. Thankfully, there are a few tell-tale signs which of your marketing efforts may not be incremental on Meta or Google.