Unseen is Unsold! How can Retailers Increase Product Visibility in Stores?
Today's retailers must compete for shopper's attention. Be it their phones, other shopping choices, or a million things they need to multi-task, shoppers get easily distracted. Therefore, retailers need to capture their attention by optimizing their store fixtures and in-store product visibility strategy.
In response to this distraction, many retailers have updated their store layouts to better utilize existing space and put popular products in more convenient locations. Using well-designed planograms, retailers can provide the right amount of space for the right products, making it easy for customers to find them. Furthermore, businesses can make the best use of existing floor space by precisely developing planograms and displays, maximizing return on investment and driving sales. Finally, by regularly monitoring product facings, retailers are more likely to have accurate inventory statistics, promptly discover shelf gaps, and identify out-of-stock products.
The planogram has long been a key tool for successful brick-and-mortar businesses, but leading brands are taking it to the next level. This involves outsourcing their planogram requirements to organizations that provide planogram services. Retailers save critical time and resources by outsourcing their planogram needs to a trained team of professional merchandisers.
Improving product visibility with planograms.
1. Make your visuals appealing
If you want to attract new customers to your store, you need to think from their perspective. Creating a positive atmosphere in your store improves the whole experience. It can entice them to visit your store, causing them to become more involved shoppers who joyfully spend more money.
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Did you know that our sense of sight accounts for 83% of the information our brains process? If your products are visually appealing, this can help you grab the shopper’s attention.?Add color, dimension, and height where you can and create a focal point to have items to focus on while keeping the total display from being overbearing. Graphics and pictures can help enhance the identity of your store.
2. Consider the target customer’s experience
Consider the products in connection with the target customer when boosting sales and improving product visibility. Customers will remember their shopping experience for how it made them feel, thus individuality is at the center of these experiences. Investigate the target customer's lifestyle and demographics, as well as their probable emotional connection to the product. If your key customers are young people, for example, engaging music, appealing fragrances, and recognizable imagery may make them feel welcome, resulting in a compelling and longer-lasting experience.
3. Investing in real-time inventory management
Real-time inventory management enables brands to evaluate in-store effectiveness and customer interactions in addition to visibility. Because manual data can be up to 40% less accurate than digital in-store data collection, adopting cutting-edge technology can provide a more accurate picture of how shoppers interact with products on the shelf. This technology's data can help with shelf layout, brand blocking, price, restocking, and competitive positioning. Gaps can be filled earlier rather than later.
Overview of Nexgen Planogram Services
Nexgen offers store-specific planograms for clients that optimize sales and achieve category objectives. We create customized planograms for your business to ensure that these are better aligned with your goals and merchandising strategies. Our expertise in planogram automation helps us build planograms faster, better and consistently. Whether it is creating a planogram from scratch, or a typical reset, we have the knowledge, tools, and experience to get the job done for you.