Unravelling the Mystery behind a Successful Company Page

As a marketing head, you will be responsible for the success of multiple company pages in LinkedIn. So how do you ensure whether your page is successful or not?

Here are a few quick hacks to ensure your success. 

You’ll need to complete the following on your company page:

1. logo 
2. Tagline 
3. Description 
4. Website URL  
5. Industry Organization 
6. Type and 
7. Location

Now that we have a completed company page. The next obvious question would be on improving your post reach.

Improve your post reach by:

1. Include community hashtags with each post.
2. Alert employees to your most important posts with Employee Notifications.
3. Post and respond on the go with Mobile Admin.

Boost Your Reach and Engagement via Paid

1. Look to your organic content to determine your investment in paid.
2. Use LinkedIn Sponsored Content to reach and engage with your target audience.
3. Grow your business by retargeting middle funnel prospects.

As a final step, Measure, Learn, and Optimize to

1. Drive More Impact.
2. Focus your campaign optimization based on your objective and key results.
3. Pull your levers of targeting, bids and content.

What other growth hacks have you discovered in LinkedIn. Do comment below.