Unraveling Competitor Email Marketing Strategies – What's Working in Marketing?
Charlie Grinnell ??
Insights Nerd — Follow me to learn how you can use audience, content, and competitor insights to 10x your brand’s digital growth. Building RightMetric, a strategic insights firm used by Red Bull, lululemon, and Meta.
Welcome to What's Working in Marketing by?RightMetric!
Once a week, we send out actionable tips to inform a more impactful digital strategy across paid, earned, shared, and owned channels - using the latest data from our research.
Unraveling Competitor Email Marketing Strategies
An Email Channel Scan can benchmark any brand's email marketing metrics.
And how metrics are trending:
Most importantly, it looks at list size vs. email traffic driven — telling us which brand is using email most effectively.
Once the "winning brand" is determined, it dives into why they're performing so well.
Including creatives...
...landing pages, and offers
This kind of "email growth story" is repeated for each brand that is outperforming the average. This research can be applied to any set of competitors.
P.S. Here's how the methodology works, if you're interested:?
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