The Unpopular Truth About Organic Social Media Marketing

I've got a hot take that might ruffle some feathers...

Organic marketing and social media are NOT the holy grails for driving serious business growth and sales.

pauses for dramatic effect

I know, I know. That's fighting talk in this era of "content is king." But hear me out.

Yes, organic efforts have their place in your overall strategy. They nurture your audience, build brand awareness, all that good stuff.

But should you be betting the farm on them to fill your sales pipeline?

Absolutely not! Not in today's climate.

Here's the cold hard truth: Relying solely on ramping up content volume and "cracking the algorithm" is a fast-track to burnout, frustration, and disappointment.

I'm willing to bet you've felt the strain of that hustle already. So let's ditch that path and forge ahead in a smarter way.

The Game Has Changed ??

For too long, we've been sold this fairytale that if we just post enough, upload enough, the sales will magically pour in.

Nope, nope and nope again! The game is rigged.

Social platforms have set it up so paid advertising reigns supreme. Putting money behind your efforts is the express train to getting real traction.

Yet so many are terrified to pay-to-play, still clinging to the fantasy of "organic reach." Or worse, they half-heartedly invest in ads with a shaky foundation.

That's a train to Nowheresville if I ever saw one.

Don't get me wrong, I'm not anti-organic marketing. I show up consistently on social media and my clients do too.

But we have zero delusions that it's the main revenue driver. For us, it's about nurturing existing leads and communities.

The real money is made by investing in ads and optimised funnels to get our offers in front of the RIGHT eyeballs.

It's simple math, really. An ad campaign can put you in front of thousands of your ideals with the click of a button. Good luck matching that organic grind!

The Paradigm Shift ??

So how should we be leveraging organic marketing for actual results, without all the exhaustion?

First, let's redefine our "why" for creating content. Shift your mindset from organic = get rich, to organic = relationship builder.

With that realigned focus, you can:

?? Post with the intention of DEPTH and CONNECTION over volume

?? Choose 1-2 core content platforms and show up consistently

?? Use the rest of your energy on revenue-generating activities

In the beginning phases especially, your time is better spent having 1-on-1 conversations to make sales - not beating a dead algorithm horse.

Once you've got proof of concept and cashflow, invest in paid ads. Accelerate your growth exponentially by sending targeted traffic to your optimised offers.

And throughout it all? Nurture those warm leads with your organic content and human connection. Get them to know, like, and trust you.

That's how this game is won.

The Moral of the Story? ??

There's no denying organic's role. But clinging to outdated beliefs about it being your sole savior is leaving $$$ on the table.

Be bold. Adopt a more holistic view that plays by today's rules. You'll find that powerful combo of strategic hustle (yep pick up that phone and dial it) AND paid momentum.

And hey, while everyone else is busy chasing likes, you'll be laughing all the way to the bank.

Excited to give this a go? Let's chat about your next big steps ??

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?? Hi, I'm Margo, a Marketing Strategist, dedicated to helping experts scale their business using social media.

With 20+ years in sales and marketing and a passion for AI, I offer innovative strategies tailored to your goals.

Message me ?? for a free strategy call. We'll explore how we can achieve your goals together.