Unplanned Marketing...

As Stephen Covey says,?begin with the end in mind. What are your company’s growth goals for the upcoming year, specifically??

Mostly brands and companies unable to achieve their growth goals because of these 3 reasons: they don't have a proper strategy in place or lack proper execution or not tracking the efforts properly.

Most successful brands follow this framework which reduces the chances of failure and increases your chances of meeting your growth goals.

This framework is divided into three distinct steps, all of which contribute to the creation of a comprehensive, month-by-month, channel-specific plan.

This plan is designed to be a strategic guiding light; its details can be easily updated throughout the year based on campaign performance, business needs and unforeseen changes in the market, but its structure remains consistent and serves to give the whole marketing team and your organization a clear view of the components of any given campaign.

Step # 1: Situation analysis (Where are you at the moment, you don't just jump to create a plan you always do situation analysis first to get an idea of your current state). Here is the questionnaire to help you perform situation analysis:?Sales and Marketing Strategy - Pre Questions

Step # 2: Marketing strategy (Now you know where your business or brand is at the moment, you will create a simple yet powerful and?easy to understand?marketing strategy). Here is the workbook to help you put together a simple yet powerful strategy:?Marketing Strategy Workbook

Step # 3: Tracking Sheet (Mini CRM) Once you have a solid strategy in place now it's about tracking it and optimizing it constantly. Here is the tracking sheet:?Sales Tracker & Mini CRM

This is SMT Framework which will help you run a successful marketing, sales and lead generation campaigns in 2021/22.

Questions? Let me know :)

Your Digital Strategist

Ali Salman