Unpacking Recent Updates to the Performance Standards for Family and Community Engagement

In August 2024, the Office of Head Start (OHS) shared some long-awaited updates to the Head Start Program Performance Standards. We’ve already talked about one of the most impactful of these updates, a required increase in staff compensation.

Understandably, that change has been a hot topic amongst early childhood educators? over the past few months. But that’s not the only change that was announced. For this next blog, we want to dive into what’s next: focusing on the families and communities Head Start serves, and how they’re being included in the program.

Modernizing Head Start’s Engagement With Families

At Head Start, the focus is all about families, communities, and early education. These are the building blocks for every child’s success. The updated Performance Standards introduce five key updates that aim to improve the family experience—from the first contact during recruitment and enrollment to ongoing communication once the child is in the program. These updates include:

• Making sure programs use the community needs assessment to reach out to families in their preferred way
• Making paperwork easier to understand
• Streamlining the enrollment process
• Offering communication methods that meet the needs of families and communities
• Addressing the unique communication needs of each family

Some families might not want to rely on modern technology, and that’s something the updates acknowledge. Feedback from commenters highlighted the importance of being able to communicate in ways that are culturally relevant and accessible. Some people were all for using technology to make things easier, while others pointed out that the updates might not fully work for Tribal and rural communities, where technology access is limited.

By focusing on accessibility, innovation, and inclusivity, Head Start programs are working to meet families where they are, so they can feel empowered and supported. These updates show that Head Start is serious about simplifying communication, making enrollment easier, and meeting the unique needs of each family member.

Making Communication Work for Families

Good communication starts with making sure it’s accessible. Head Start programs are required to figure out the best ways to engage both potential and enrolled families. They do this by consulting with parents through community needs assessments, making sure they’re using the most effective channels. These might include:

• Social Media: For quick updates, reminders, and building a sense of community
• Text Messages: For easy and immediate communication
• Websites: Making resources and program info easy to find
• Phone Calls: Whether automated or personal, for families who prefer a more direct approach
• Dedicated Phone Lines: Offering direct access to program updates and support

These methods are designed to work for a wide range of family situations, from different literacy levels to language barriers, disabilities, and cultural differences. Head Start’s goal is to make sure no family gets left behind.

Simplifying Applications and Enrollment

Applying to and enrolling in Head Start should be simple, accessible, and stress-free. To make this happen, programs are bringing in more modern technology for the recruitment and enrollment process:

• Encouraging Families to Apply: Easy-to-use tools and online platforms help families get through the application quickly
• Reducing Paperwork: Fewer administrative hurdles mean families can focus more on the support they need

Programs are also committed to regularly checking their processes to make sure they’re as smooth as possible. While online platforms are a great way to make the process more efficient, some commenters suggested that in-person registration might still be the way to go. Head Start recognizes the value of in-person registration but believes that technology provides an additional way to reach more families in a less stressful way.

Family and Community Engagement as Partners

Head Start doesn’t stop at just communication—it also makes sure families and communities are involved as partners in shaping the program. Families have a say in how communication systems are set up, and this input helps make sure that everyone’s unique needs are addressed. By tailoring communication strategies, Head Start is reinforcing its commitment to not just supporting children, but the families and communities that help them grow.

Why These Updates Matter

These updates to Head Start’s standards show that they understand how important good communication is for building trust and keeping families engaged. By considering families’ unique needs and embracing technology, Head Start is laying a stronger foundation for early childhood education. As we continue to build connections with the families we serve, Head Start remains dedicated to one goal: helping every child succeed by ensuring their families feel supported, informed, and valued every step of the way.

What do you think? Does this seem like a good way to connect with families? The Community Needs Assessment is a great tool for finding out. In our next post, we’ll dive deeper into how Head Start is using these assessments to reach the families who need the program, and what the eligibility changes mean.

Does your program need training on the Performance Standards? Contact The Gravely Group today!