Unpacking the Macro Marketing Trends Driving TikTok's Silly Sensations - Saulderson Newsletter - 23rd March 2023
Suhit Amin
Founder and CEO of Saulderson Media - the influencer marketing agency you need
WELCOME!
As always, we're happy to share our FREE Influencer Marketing Guide. You can pick up a copy?here?by signing up to our mailing list.?
If you've been on TikTok you've seen Michael O'Hearn all over your fyp, as well as Pedro Pascal. Once again, social media is pushing the boundaries of marketing and relatability is paving the way.
Unpacking the Macro Marketing Trends Driving TikTok's Silly Sensations?
As we know, TikTok is a cultural phenomenon, with silly sensations that have taken over the internet. Beyond dance challenges to lip-syncs, TikTok has captured the attention of millions worldwide. But what is driving this craze? Let's take a closer look at the macro marketing trends behind TikTok's silly sensations.
1. The Power of Short-Form
TikTok's success can be attributed in part to the rise of video as a powerful marketing tool. In today's fast-paced world, people want information quickly and easily digestible. Video content allows for just that, making it easy for users to consume and share on social media platforms like TikTok.
2. The Appeal of User-Generated Content
TikTok's emphasis on user-generated content is another key factor driving its popularity. With everyone able to create their own videos, there is an endless stream of fresh and original content. This encourages engagement and creates a sense of community among users who feel connected by shared interests.
3. Memes
Memes and viral challenges are also major contributors to TikTok's success. These quick, shareable clips catch on like wildfire and help spread awareness about brands or products. By tapping into these trends, companies can leverage them.
4. Short attention spans
In today's fast-paced digital age, people have shorter attention spans than ever before. These short clips are perfect for capturing people's attention and keeping them engaged.
5. Authenticity
TikTok is all about authenticity. Unlike other social media platforms where people tend to present a curated version of themselves, on TikTok people can be their true selves without fear of judgment. This has led to a surge in relatable and hilarious content.
领英推荐
The Macro Marketing Environment
As we know, there are a lot of current issues going on in the marketing environment and consumers are needing more authenticity and light hearted content.
Making brands human has always helped and consumers are now in a position where they can directly voice their opinion.
This open communication is beyond valuable for brands.
Does your brand need it?
In short, absolutely.
Short-form content is the best way to keep engaged with the future generation of customers as well as build a globally known and loved brand. TikTok shouldn't be your only strategy, but it should be integrated as part of your wider marketing.
Staying on top of memes and letting your interns take the reigns on TikTok and other short-form will change the game for you.
Here are some excellent examples:
If you're looking for influencer marketing campaigns for 2023 make sure you get booked in with us as soon as.?
LINKS TO OUR GUIDES:
??????
Thank you for reading our newsletter, we hope you have a wonderful rest of your week! Again, we'd like to remind you to pick up our?FREE Influencer Marketing Guide.
Be sure to check us out further on our social channels bellow. As well as that if you’re interested in learning more about influencer marketing be sure to drop us a line at [email protected]