Unpack the Benefits of Sustainable Packaging

Making an impact towards a greener, healthier future is top-of-mind with companies who make eco-conscious practices a core part of their values. Sustainable packaging is trending with the retail industry because it recognizes the consumer shift towards spending money on brands that are taking meaningful action. In fact, 65%* of Canadians surveyed stated they felt a moral obligation to use environmentally friendly products.

Waste and packaging are a growing concern for brands as Canadian consumers are buying more sustainable products than they did 5 years ago* (particularly in the food industry). The solution: Flexible Packaging – a market that’s expected to reach 12.53 billion (USD) by 2029**. This medium plays an essential role in sustainability when looking at the different stages of the supply chain: it reduces waste; contains, protects and facilitates the transport of the product; significantly extends product shelf-life; and stands out on the retailers’ shelves.

Beyond the benefits of the packaging itself, there are other advantages, including:

Enhanced brand image

Integrity is important to consumers, so brands that adopt sustainability with their packaging can attract and retain customers – building trust and long-term loyalty.

Competitive advantage

Seeing sustainable packaging on the shelves can make brands stand out from their non-eco-friendly competitors – a perk in markets where consumers have a strong sustainability preference.

Reduced costs

Since eco-friendly packaging often involves fewer or recycled materials, these reusable options can lead to long-term savings in terms of material procurement, waste management, transportation and shipping costs.

Sustainable packaging directly contributes to a brand’s environmental footprint and influences consumer buying decisions, leading to:

With the demand for flexible, eco-friendly packaging on the rise, sustainability is here to stay. It’s more than a trend; it’s evolved into a character trait that’s fundamental to a brand’s success. Canadian consumers are watching closely to see what brands exhibit values that align with their own and spending their dollars accordingly.

Providing sustainable packaging options empowers consumers to buy – benefitting the brand’s image and ultimately their bottom line, as well as preserving the health of our planet for future generations.

Sources: Government of Canada (Agriculture Canada); *MordorIntelligence; ?Accenture ??CanadaPost

Did you know?

When it comes to packaging, we take a total package approach with content creation, resulting in efficiency of cost, time and effort. Our comprehensive creative, production and distribution services ensure a seamless experience to help support your flexible and sustainable packaging journey.

TC Transcontinental Packaging was the first Canadian Packaging manufacturer to join the Ellen MacArthur Foundation New Plastics Economy Global Commitment and is proud to be ranked #1 World’s Most Sustainable Packaging Corporation by Corporate Knights.