UNO-X EXTENDS PARTNERSHIP WITH MAURTEN

We are thrilled to announce the continuation of our partnership with Maurten , reaffirming their role as the official sports nutrition partner of Uno-X Mobility Cycling . In addition to supporting our cycling team's riders, the cooperation now also extends to include Uno-X Mobility athletes Johannes Kl?bo and Johannes Thingnes B?.

Our collaboration with Maurten, initiated in 2020, has been a perfect embodiment of our team's commitment to research, innovation, and simplicity. Involvement in the early testing and development of the Maurten bicarb system has been a highly productive collaboration, adding a crucial element to our performance nutrition toolkit.

James Moran, Head of Nutrition at Uno-X Mobility, emphasizes the transformative impact of Maurten’s products: “The Maurten hydrogel technology and gel and drink formulations have really changed how our riders have been able to fuel in training and racing. Drinkmix 160, Drinkmix 320 and GEL100/160 are cornerstones of our fuelling strategies; allowing optimal rates of carbohydrate ingestion without the typical gastrointestinal issues experienced with other products.

“This collaboration has been instrumental in driving innovation in sports, and we are eager to continue pushing the boundaries of what is possible together. As a company committed to innovation, the partnership extension signifies our shared commitment in the world of cycling.”, says Olof Sk?ld , CEO Maurten AB.

Arne Jessen , Global Head of Sports Marketing, shares his excitement about the renewed agreement: "we are excited to continue our journey with Uno-X. As the official sports nutrition partner, we are proud of the fact that the team put their trust in our hydrogel technology and our role in the team's future performances. The team has shown its great potential?in their very first Tour de France - and we know that's just the beginning."

Magne Haugland , Head of Commercial at Uno-X Mobility, adds: “We're extremely pleased and humble that one of the most esteemed players in sports nutrition has chosen to extend their collaboration with us for another year. It’s a significant testament to our philosophy and identity.”

We look forward to continuing our partnership with Maurten and their research and development team in the coming year.