Unnatural Marketing

Ever experienced marketing that feels ‘natural’ to you? Like it talks your language?

To achieve this for our own cause-driven, social-conscious companies, we have to do what is for us inherently unnatural.

Here’s the difference:

Your natural

Bring ‘your natural’ to your work, allowing your genius to create something your audience will love. But remember they will not understand any of it.

Without ‘your natural’, you’d run out of energy. But decisions happen in the minds of the market, not in our own, don’t they? So then, it’s also our responsibility to be in their hearts and minds as much as possible, in order to provide the greatest levels of service.

We need ‘their natural’, too.

Their natural

Bring ‘their natural’ to your work, allowing you to connect intimately and effectively with your audience. But remember it will not not be easy for you.

In fact, you’ll likely need to continually remind yourself to enter this space. It’s tough, but it’s all that matters to your market.

The more time we spend together with them in their world, talking their language, seeing things their way…the easier it is for them to choose your company over any other option in the marketplace. Regardless of scope, price, quality or value.

Your natural enables your genius. Their natural makes those breakthroughs theirs.

Those who compete against you are unlikely to understand this.

That’s your advantage.

– Adam

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