Unmeasurable KPIs and How to Rethink Them
Key performance indicators (KPIs) can often feel intangible, especially for B2B companies with complex customer journeys, long sales cycles, and multiple touchpoints. Not everything is easily measurable or directly attributable to a specific action. For example, how do you quantify trust or customer loyalty when your clients engage across multiple channels, or when the relationship builds over months or even years?
What if you could break down these seemingly unmeasurable KPIs into actionable metrics?
Here?are?4?quick?examples?of?seemingly?unmeasurable?KPIs?and how to?rethink?them:
Some of the hardest things to measure tell us where we add the most?value. Start by transforming vague concepts into measurable data.
Take a look at the numbers on your scoreboard. Are they telling you what you need to know to get where you want to be?