Unmasking the Toll of Agency Life on Health

Insights and Reflections on Prioritizing Wellness Amidst Performance Pressures

Glenn Dalton , a creative consultant and writer from Melbourne, recently shared his journey of leaving his agency job and focusing on improving his health and losing weight. His post struck a chord with me, echoing thoughts in my mind for some time now.

Working in agencies can often breed unhealthy habits—the long hours, the pressure cooker environment, and the temptation of unhealthy food and alcohol can take a toll on one's well-being. While personal choices play a role, I believe agencies should prioritize their team's health and well-being over relentless performance demands.

I delved into this topic in my recent Nowsita edition, emphasizing the need for more flexibility and a shift toward fostering a culture of recovery and balance. Agencies must recognize the importance of nurturing their team's physical and mental health for long-term success and happiness.

Things from the week

?? OpenAI's Lack of Transparency Raises Concerns

This week a post by Jürgen Geuter also caught my attention regarding SORA by OpenAI . The lack of transparency regarding the training source is shocking, although not surprising.

The interview with OpenAI's CTO reveals a lack of transparency regarding the training data used for their SORA video generator. When asked about the source of the training corpus, the CTO appeared unprepared and evasive, resorting to vague responses. This raises concerns about OpenAI's commitment to honest dialogue with the public.

Full interview here.

Advertising

Aardman Creates The Most Endearing Campaign By A Broadcaster Ever

The BBC's new brand campaign takes a unique approach by featuring stop-motion clay characters voiced by real BBC audience members. Created by BBC Creative and Aardman, the campaign presents comments from viewers in the style of Aardman's classic Creature Comforts, offering insight into the UK's most beloved BBC content. The first three films, showcasing families from different regions enjoying BBC programs, have been released, with three more to come later in the Spring. The characters and scenarios are inspired by unscripted interviews with the public, capturing the warmth and humor of real conversations.

AICP Awards: Vincent Van Gogh & Frida Kahlo Get A Taste Of The Agency Approval Process

The AICP Awards has launched a series of relatable short films featuring "Vincent van Gogh" and "Frida Kahlo," depicting their struggles with receiving feedback. The films humorously convey the difficulty of creating museum-worthy ads, emphasizing the prestigious incentive of having winning work featured in MoMA's film archive. Directed by Brian Billow, the campaign aims to promote the AICP Awards and the extended deadline for entries. The awards include three competitions, with entries accepted until March 12. Winning entries will be showcased during AICP Week in New York in June and exhibited at MoMA. Visit the AICP Awards Archive website for more details and to view past shows.

No More Male Grooming Taboo. The Boys Have Come Out To Play

Pereira O’Dell's new campaign for Manscaped introduces "The Boys," portraying men's intimate grooming through two humorous characters. The visual metaphor cleverly showcases Manscaped's grooming products while breaking taboos around male grooming.

Featured

Bee Grandinetti

Bee Grandinetti, a Brazilian-born animation director, designer, and illustrator based in Stockholm embarked on a creative journey in the warm lands of Belo Horizonte. After studying graphic design and working in S?o Paulo, she pursued her passion for motion graphics, studying in Stockholm and London.

Alex Slobzheninov

Alex Slobzheninov, a versatile designer from Siberia, Russia, currently based in Prague, Czech Republic, showcases expertise in type, graphic, and motion design. Notable for his contributions to Pangram Pangram Foundry and &Walsh studio, his work spans typography, graphic design, motion graphics, and experimentation with augmented reality.

Renaud Futterer

Renaud Futterer, a French creative director and digital artist based in Brooklyn, NY, delves into spirituality, retro-cultural identities, and speculative futures through his work. With a diverse background spanning art direction, motion design, font creation, and brand development, he crafts visually striking experiences for big companies.

Bruno Ferreira

Bruno Ferreira, an artist, illustrator, and designer from Marília, Brazil, captivates audiences with his energetic and powerful illustrations characterized by vibrant colors and stylish aesthetics. His work showcases impactful character development and an unapologetic use of color, creating vivid and fun compositions.

Sunny Tianqing Li

Sunny Tianqing Li, a graphic designer based in Pasadena, CA, USA, showcases an extensive portfolio featuring book design, identities, and constant experimentation. With a background in fine art and illustration, Sunny's journey into graphic design began during her studies at ArtCenter College of Design. Her work reflects a fearless approach to creativity, driven by a passion for learning and exploring new avenues.

Bruno Jesus

Bruno Jesus, an illustrator and art director based in Paris, France, boasts nearly a decade of freelance experience since 2003. With a diverse portfolio ranging from simple flat design infographics to intricate illustrations and photo montages, Bruno is adept at creating visual identities and brand books.

Igor Piwowarczyk

Igor Piwowarczyk, an illustrator and visual development artist based in Kraków, Poland, showcases his impressive portfolio in concept art, illustration, and VFX. Renowned for his superb and neon-infused illustrations, Igor's work captivates with cinematic compositions and evocative storytelling.

Playlist of the week

Thanks for tuning in! Share the love ??, and see you next week! ??