UnMarketing: Everything Has Changed & Nothing Is Different

UnMarketing: Everything Has Changed & Nothing Is Different

Scott Stratten Scott Stratten

Scott Stratten

发布日期: 2016年10月19日
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The brand-new edition! The much anticipated (and needed) update to the original book that started it all for us

Q&A

Q. Should I buy this if I already own the last version?

A. Of course! Not only did we add 6 chapters and add updates and commentary to most of the existing ones, we took out 5 chapters, and don't you want to see what didn't make the cut? MYSTERY!!!!

Q. What if I don't get the value from this book?

A. If you don't get $20 of value from this book, and can't convert it to a decent door stop that would be on par with a $20 one, I'm not sure what to say at this point. You need to work on your door-stop making skills.

Q. Can I resell it if I don't like it?

A. Nothing makes authors feel better about themselves than seeing 60,000+ words of their blood sweat and tears being listed on Craigslist for $3 with the description "NOT EVEN OPENED!! MAKE ME AN OFFER!"

Q. Did that actually happen?

A. Yes.

Q. Was that the hardest emotional moment?

A. No. It was when someone ordered it used on Amazon and it came already signed to John with the inscription "Thanks for your support." Screw John.

Q. Is the Kindle version updated?

A. Yep.

Q. Is the Audible version updated?

A. Not yet. Don't know if it will be. We don't decide that. We don't decide anything at this point. We welcome our Amazon gods and look forward to doing what we're told.

Amazon: https://amzn.to/2d7gWmd


Amazon CDN: https://www.amazon.ca/UnMarketing-Everything-Changed-Nothing-Different/dp/1119335000/ref=dp_ob_title_bk


B&N: https://www.barnesandnoble.com/w/unmarketing-scott-stratten/1124123604?ean=9781119336037


Chapters/Indigo: https://www.chapters.indigo.ca/en-ca/books/unmarketing-everything-has-changed-and/9781119335009-item.html


800-CEOREAD: https://800ceoread.com/products/unmarketing-scott-stratten-english?selected=692596

Elizabeth F.

Senior Client Experience Manager at Movable Ink

8 年

Definitely getting this ASAP ????

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Erik Leander

CIO/CTO/Director at Cunningham Group

8 年

I was able to snag a copy at #pubcon and am looking forward to reading it....thought Scott Stratten's keynote was excellent!

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