#UnlockLATAM - February
How Marketplaces are Shaping E-commerce in Latin America
The rapid growth of e-commerce in Latin America owes much to the development and expansion of marketplaces. These platforms stand out as the preferred channels for Latin American consumers, driven by factors like convenience and diverse payment options.?
For global brands and retailers eyeing expansion opportunities in Latin America, diversifying their product presence across marketplaces is a strategic move. However, relying solely on one marketplace won’t guarantee success in LatAm, as even the largest marketplace holds only a 22% share. This article explores crucial considerations in marketplace development, the driving forces behind their growth, and the fragmented landscape of e-commerce in LatAm.
Brazil’s Top 10 Marketplaces for Online Selling
Marketplaces play an integral role in driving the digital transformation of Brazilian retail. In recent years, they have evolved into a pivotal mechanism for business expansion, even for brands with established online platforms, while also serving as a pathway for growth and customer acquisition for smaller online players. With over 80% of ecommerce sales occurring through marketplaces, these platforms are a cornerstone of Brazil’s ecommerce landscape. They exhibit constant growth, attracting more sellers and consumers alike. This article aims to highlight the dominant B2C marketplaces shaping the Brazilian ecommerce market, providing valuable insights for international sellers looking to expand their reach in this region.
领英推荐
Discovering Mexico’s Top 5 Marketplaces for B2C Retail
Marketplaces have emerged as the preferred channel for online sales. In Mexico , these platforms are the top choice for consumers, offering convenience, variety, flexible payment options, and irresistible discounts. But they’re more than just places to shop – they’re also the perfect platforms for global businesses to showcase their brands to millions of potential customers.
If you’re thinking about selling online in Mexico, it’s time to discover the top marketplaces that dominate the scene. These digital hubs promise not just sales, but also opportunities for growth and success. Get ready to dive into the exciting world of e-commerce in Mexico with these top 5 marketplaces!
From Rights to Revenue: Exploring the Impact of Consumers’ Day on Latin American E-commerce
Consumers Day serves as an annual celebration dedicated to upholding consumer rights. Its roots trace back to the United Nations declaration in 1983, inspired by a speech delivered by John F. Kennedy on March 15, 1962. While initially rooted in the United States, this celebration was embraced by all Latin American nations, including Brazil, Mexico, Peru, Chile, and Colombia.?
But here’s the twist: In Latin America, especially in Brazil, Consumers Day isn’t just about rights—it’s a shopping extravaganza! Thanks to the participation of major stores and marketplaces, what began as a simple day turned into a major shopping event. It’s often described as March’s equivalent of Black Friday, attracting hoards of shoppers with irresistible offers.