#UnlockLATAM - August
Latin American Marketplaces with an Eye on U.S Merchants
Latin American marketplaces are implementing various strategies to make cross-border sales between U.S. sellers and local buyers easier.
First, marketplaces are joining Brazil's Remessa Conforme program, which allows for more accessible and cost-effective international shopping. Magalu, Mercado Libre, and Amazon Brazil have already joined the program, and dozens of other marketplaces are in the process of doing so.
Second, marketplaces are giving more visibility to international products. They are investing in promoting these products through special placements, banners, and other marketing efforts, thereby boosting demand.
Take a look at Mercado Libre’s efforts to promote demand for U.S. sellers:
Third, they’re looking to expand their product base and variety, as consumers are closely following U.S. trends and want to purchase the latest products.
Magalu: the potential for U.S brands
The Brazilian marketplace with more than 360M active users intends to increase the volume of higher value-added products from the United States
Amazon Brazil’s Top Selling Categories
The?high-demand product categories?on the marketplace include Beauty, Electronics, Toys & Games, and Home and Kitchen. Notably, these categories offer an excellent opportunity to introduce international products, as local brands are limited.
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