Unlocking your customer growth potential with examples from leading businesses

A note from our Deputy Managing Director

The world is now fully back to work after the summer break, and the FT Strategies team is back from New York where Fashion Week was in full swing earlier this month. ?

As you probably suspect, FT Strategies was?not?in New York for the fashion but to showcase two major pieces of research at the?Subscriptions Innovation Series ?hosted by our friends at? Digital Content Next (DCN).

First, we revealed how organisations need to navigate the future of digital subscriptions in a more complex and economically challenging world. Separately, we've been building the industry benchmark for commercial sustainability in news publishing over many months. George Montagu , our Subscriptions Strategy Lead, introduced the work to the DCN membership - and for those of you interested, there will be more information in the coming weeks on how your organisation can use the tool and benefit from its recommendations. Watch this space.

As ever, you'll find your monthly update of practical insights below, including how to target the?right traffic for your business ?and?identify your users through a comprehensive first party data strategy.?See our?popular?First Party Data webinar ?for more as well.?

It's conference season again so keep your eyes peeled for FT Strategies and do say hello.?

Wishing you a productive month and see you in the next edition.

? Aled John

ARTICLE?

Five steps to effective traffic acquisition: how publishers like the FT, Telegraph and LA Times use engagement to acquire new prospects

The first step of the customer lifecycle is to attract your target audience to your platform. Only then can you engage those audiences, convert them to customers, and retain them. In this blog, we explore tried and tested methods used by leading publishers to acquire new audiences. Read here.

ARTICLE?

Implementing a first party data strategy: lessons from the retail, automotive, publishing and events industries

This second part of our three-part blog series on first party data explores how different organisations are implementing first party data strategies to grow their digital direct-to-consumer businesses. Read now for inspiration on unlocking the potential of your data, with practical takeaways you can apply to your own strategy. Read here .

ARTICLE

How the North Star framework can unlock a financial institution's potential and help achieve its strategic objectives

A North Star strategy roadmap is a structural adaptation that can deliver extraordinary returns on customer growth, sales and profitability.?We’ve seen that this framework provides the clarity and focus of a single goal while making it clear how individuals and teams can contribute towards it. This blog explores the best practice for creating a North Star, how to implement it within your organisation, and what results you can expect. Read here .

PROGRAMME

Data Foundation - By FT Strategies in partnership with the GNI

We are excited to announce a free, one-week interactive virtual programme for?news publishers - Data Foundation, delivered by FT Strategies, in partnership with the Google News Initiative Digital Growth Programme, demystifies data science for publishers by combining theoretical building blocks with analytical tools that participants can directly apply the day after the programme. Up to 5 mid and senior-level team members per publisher.?Limited spaces - apply now !

EVENTS

Past Events

• Reporter:innen Forum?-? Tim Part , Senior Manager at FT Strategies was at DER SPIEGEL, Hamburg this month where he delivered an insightful presentation on 'What people pay for: Why journalism is ahead of a new golden age' -?We'll be sharing highlights soon, so keep an eye on our?social channels .?
• DCN Subscription Innovation Series 2022?- Earlier this month our team were in New York delivering two talks?at the event :?'Building the industry benchmark for commercial sustainability in news publishing'?and 'Navigating the future of digital subscriptions'.?

Upcoming Events

• WAN-IFRA World News Media Congress?- There's still time to?register ?for this event, taking place in Zaragoza, Spain on the 28 - 30 September. Our Principal Publishing Lead,?Lisa MacLeod ?will discuss 'The headwinds and (hopeful) tailwinds pushing news media'.

If you'd like to meet us at an event, or can't make it but want to know more about the topics we are covering, please email?[email protected] .

INDUSTRY NEWS

Recommended Reading

Monetisation & Subscription?strategies:

• How The New York Times Uses Machine Learning To Make Its Paywall Smarter (NYT Open )
• Publishers: Have you tested the performance of your subscription offer page? An analysis of top outlets (What’sNewInPublishing )

Customer Engagement & Value:

• Fatigue, traditionalism, and engagement: the news habits and attitudes of the Gen Z and Millennial generations (American Press Institute )
• The User Needs Model at Vox: Building Audience Trust (Vox Media )

Customer-Centric Transformation:

• Product, information architecture, and the state of innovation in European newsrooms (Journalism.co.uk )
• Medium’s new CEO on the company’s journalism mistakes, bundle economics, and life after Ev Williams (NiemanLab )

New Product Development & Ventures:

• Podcasters test offering more bonus content and additional features to grow subscriptions (Digiday )
• How liveblogs can help publishers meet user needs and drive revenue (Journalism.co.uk )

Grow your digital revenue with FT Strategies

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