Unlocking value in the Built Environment with a customer-centric Digital Twin approach

#digitaltwin #value #digital #builtenvironment #humancentereddesign #bim #impact

Cohesive has been supporting a number of events recently which I have had the opportunity to speak at and thought I’d take time to summarise our narrative around:

Unlocking Value in the Built Environment with a Customer-Centric Digital Twin Approach

Our built environment presents a complex landscape of interconnected factors and multidimensional challenges. From decarbonisation to asset-intensive owner-operators striving to enhance their organizations' performance. From new capital delivery to retained estate management there is a growing need to extract more value and downstraem impact from investment opportunities. However, these challenges often arise amidst uncertainty and ambiguity.

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Additionally, each of our customer has different organizational objectives, requirements for new capabilities and levels of digital maturity. Consequently, every digital twin journey and point of entry will be unique. This short article delves into the concept of a value-driven digital twin, highlighting how we ensure a personalised experience through exploration, creation of common purpose and data services tailored towards the human scale of twinning.

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At its core, this digital twin approach adopts a customer and human-centric perspective, offering a pathway to design solutions that deliver tangible impact, align with business goals, and meet the evolving market needs. It is based around a series of D-B-O-F-O characteristics derived from the work of Paul Russell , as per his book “Even if was free.” as illustrated below:

This process allows us to seamlessly integrate a digital twin solution into our customers’ business ecosystem, connecting their digital and physical environments. To create a value-driven digital twin, we engage our Value Office: the Cohesive Value+ lab. This collaborative space allows us to work closely with our customers and their stakeholders, identifying the specific value they seek to achieve (nb: aach our customers has their own unique value profile which we help establish and build impact pathways around).? Whether it involves optimizing production processes, reducing downtime, improving product quality, or increasing customer satisfaction, the digital twin design is co-developed and configured to enable the desired outcomes, and capabilities. It incorporates necessary data sources, analytics capabilities, and visualization tools.

By leveraging a value-driven digital twin, our customers can gain personalized insights into their physical systems or processes. They can simulate scenarios, conduct experiments, and virtually test different strategies or interventions, ultimately generating value tailored to their unique business needs. By understanding the needs, desires, and pain points of end-users, ??we design solutions that truly resonate with our target audience. This approach actively involves customers in the design process, collects feedback, and iterates on solutions to ensure a seamless and personalized experience. Aligning the digital twin's functionalities with strategic objectives ensures a clear alignment between the evolving data architecture and the objectives they support.

The value-driven digital twin also goes beyond immediate customers’ needs and considers their multi-dimensional horizons. It takes into account future aspirations, evolving preferences, and changing industry trends. By incorporating these factors into the digital twin design process, organizations can create solutions that not only address present challenges but also anticipates future needs, offering a competitive advantage in a rapidly evolving market.

One of the most significant advantages of a value-driven digital twin is its ability to improve time to value. By leveraging a persona-specific data experience and personalized data view, it accelerates the decision-making process and provides user-centric insights.?It also recognizes the importance of organisational transformation to fully capitalize on digital transformation, including process change, new ways of working and people’s behaviours.

In an era dominated by technology-driven conversation, adopting a customer and human-centric approach to the value-driven digital twin ensures user-first solutions. These solutions unlock impact, drive adoption, and create new capabilities with a clear alignment from mission to value.

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