Unlocking User Understanding | The Week of December, 11

Many associate "research" with high costs and time constraints, leading to decisions based on assumptions rather than insights. Transform this by fostering empathy within your team, utilizing user journeys, and embracing small gut checks.

How To Get Started:

1. Team Discussion: Engage your team in conversations about user journeys and empathy maps, emphasizing their impact on the design solution.
2. Utilize Available Channels: Talk to users through existing channels like email marketing, focus groups, or social media to ground your solution in real data.
3. Quick Gut Checks: Don't hesitate to seek input from colleagues, friends, or even strangers throughout the product development process for valuable insights.

This insight is adapted from How to Train and Develop the 12 Competencies of UX Design by Ward Andrews.

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