Unlocking User Behavior Insights and Optimizing Conversion Rates - Product Analyst at Hear.com

As a Product Analyst at hear.com on the Customer Acquisition Team, I have gained hands-on experience in data-driven optimization and collaborative problem-solving. My primary focus is conducting A/B tests for paid media landing pages, where I am responsible for setting up experiments, analyzing metrics, and providing actionable recommendations. These tests aim to identify high-performing landing pages that positively impact our CR1 KPI, the key metric for conversion rates.

To facilitate these analyses, I utilize tools like Optimizely to set up experiments and pipeline large datasets from Optimizely and Salesforce for in-depth analysis. By leveraging Microsoft Clarity, I dive into user behavior metrics such as active time, click patterns, and scroll depth, providing deeper insights into how visitors interact with our pages. Mixpanel, a HIPAA-compliant analytics tool, enables me to track and refine customer journey funnels, particularly contributing to building a dashboard for our critical Commitment Journey.

In addition to A/B testing, I support the CRM team by analyzing SMS campaign performance and extracting data using Snowflake SQL. These efforts play a crucial role in improving customer engagement strategies. To communicate my findings effectively, I create data visualizations using DOMO and present actionable insights to the Customer Acquisition team.

Working closely with the Director of Customer Journey and the Head of Creative, I have learned the value of cross-functional collaboration and iterative testing to drive impactful business outcomes. This role has allowed me to refine my technical skills, enhance my ability to translate complex data into actionable strategies, and build confidence in presenting my insights to diverse stakeholders.

As I continue my journey with hear.com, I am excited about what’s next. I am eager to grow further by taking on new challenges and opportunities to contribute to the company's success. I look forward to refining my skills and collaborating with my team to achieve even greater results in the future. #UTDMSITM