Unlocking Success: Identifying and Marketing to Your Ideal Client
Gary McKinsey, Business Growth and Marketing Coach.
Working with you to avoid expensive mistakes, so that you can focus on attracting your ideal clients, and accelerate the growth of your business.
This is the fourth article regarding the benefits of clearly Defining Your Ideal Customer.
The first article dealt with Defining Your Ideal Customer or Client.
?The second article dealt with the importance of understanding your ideal client's Demographics and Psychographics profile, and the third article Understanding your ideal client's buying behavior.
In this article, we will delve into six critical questions you need to answer about your product or service and your ideal client.
By answering these six critical questions, you reduce your chance of wasting your time and money on ineffective marketing activities.
Instead, you will realize a greater return on your marketing time and money investment.
Now, let's explore those six questions.
Imagine your perfect customer is like your best friend.
?Your friend likes certain things.
They may love playing baseball, enjoy snow or water skiing, or are great at socializing.
If you wanted to make your friend happy, you'd know what to do.
Just like that, to make your business successful, you need to know your perfect customer, what they like, what they need, and how your product or service can help them.
So, how do you focus your business and marketing on your perfect customer?
?By answering these six critical questions when you are creating a sales and marketing strategy:
1.??????Are there enough people who could be my perfect customer?
Picture this: you want to sell an ideal type of baseball glove, but everyone
in your town loves football.
?????????Are enough people interested in your baseball gloves?
?????????Make sure there are enough people who would like what you're selling.
2.??????Can I be more specific about who is my perfect customer?
If you're selling candy, you might say everyone who likes candy is
your customer.
??????? But is that specific enough?
???????Maybe you're selling sugar-free candy.
???????Then, your perfect customer might be people who love candy but also wants
to eat less sugar.
3.????Will my perfect customer benefit from my product or service?
If your friend doesn't like cats, would they be happy if you gave
them a kitten?
?????Similarly, your product or service should be something your perfect
customer will find it helpful or fun.
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4.?????Do I understand why my perfect customer buys certain products?
? Knowing why your customer purchases items can help make your product
more exciting.
???????Do they buy products or services because they are excellent, helpful, or
because all their?friends have them?
5.????Can my perfect customer afford my product or service?
? It wouldn't make sense to sell a diamond-covered baseball glove in a town
where people can only afford regular gloves.
? Ensure your product or service is priced so your perfect customer can buy it.
6.???Can my message reach my perfect customer?
If you've created an excellent baseball glove, but your town only watches
football on TV, how will they know about your product?
Make sure your message can reach your perfect customers and tell them why
your product will improve their life.
Why is all this important?
?By knowing your perfect customer and creating a compelling marketing message, you can ensure you're not wasting your time and money trying to sell candy to someone who only likes chips.
This helps you focus your marketing and advertising on the person that is most likely to do business with you.
Focusing on your ideal customer the person most likely to buy your product will save you money, and give you a better chance of making your business successful.
Remember, as a business owner, your job is to solve a problem or meet your perfect customer's needs.
By answering these critical questions, you can make your ideal customer as loyal to your business as they are to their favorite candy.
So, go out and focus your marketing to attract your ideal customer and make your business dreams come true!
?Remember, understanding your ideal client and creating the perfect marketing message isn't just about selling more; it's about building relationships with customers who value and appreciate your product or services.
?So, answer these six questions today and open the door to a more prosperous and profitable future.
Gary McKinsey
Business Pricing and Profit Strategist.
Please comment on what you are doing to market to your ideal client
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1 年These are absolutely great observations, Gary. Businesses do best who know their customer best. This means knowing what customers want, what they are trying to avoid, and what they need to accomplish. You gave us a good road map here to know what to do and how to make it work. Thank you, sir, for sharing this.
Any attempt to serve people needs a clear mission statement. What do you want to do, who do you want to do it for (here is where Gary is focusing), and how will they benefit. You need to share this mission statement with different kinds of people. If it does not resonate, you will have great difficulty in recruiting collaborators, customers, or investors. Logic over loads the to do list. Emotion sets the priorities. I refuse to let good people hoping to serve good people fail. Thank you Gary McKinsey, Business Growth and Marketing Coach. for doing your part.