Unlocking Success in African Hotel Development - 9 Key Requirements for Securing Finance for New or Existing Hotels in Africa.
Apiyo Aloo
Hotel Development, Funding, Acquisition, Disposal, Advisory & Asset Management
Securing finance successfully for hotel projects in Africa requires thorough preparation and strategic planning. Here's a guide to help you get started:
1. Leverage on Experience (For first time hotel investors/Owners)
- More than half of the new hotels under development are first time hotel owners, who lack the experience in developing and owning hotels. Funding partners have realized the heightened risk involved in financing such projects due to the low completion rates. What has worked for us in the past is finding an equity partner with skin in the game and are more preferred by financiers.
2. Feasibility Study (This is the new hotel "business plan" which is no longer essential)
- Conduct a bankable feasibility study to validate the project's viability, covering market demand, financial sustainability, and risk analysis.
Executive Summary: Clearly outline your vision, mission, and objectives.
- Market Analysis: Present data-driven insights into the target market, competition, and demand.
- Financial Projections: Include detailed forecasts for revenue, expenses, and profitability including a sensitivity analysis.
3. Experienced Project & Management Team
- Showcase a skilled and experienced project & management team capable of executing the project successfully, from architects, surveyors, designers, hotel development consultants and the brand operator if need be.
4. Equity Contribution
- Demonstrate a significant equity contribution to show commitment and reduce perceived risk for investors, most debt funding partners require at-least 30% - 40% equity secured prior to offering a senior or mezzanine facility.
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5. Strong Brand Affiliation
- Align with reputable hotel brands or management companies to enhance credibility and marketability, a hotel operator is increasingly becoming a requirement for most funding partners as it drives confidence in the operation of the hotel and reduces the risk.
6. Regulatory Compliance
- Ensure compliance with local regulations and obtain necessary permits and licenses. In addition, securing the necessary "green permits or licenses" will increase appetite for funding partners as sustainability has become a major focus from investors across the globe.
7. Risk Mitigation Strategies
- Identify potential risks and present strategies to mitigate them, reassuring investors of the project's resilience. A SWOT analysis included in the feasibility study will guide you to realize the risk involves and maximize the opportunities for the hotel's success.
8. Clear Exit Strategy
- Provide a well-defined exit strategy to highlight potential returns on investment and liquidity options.
9. Partnerships and Networking
- Build strong relationships with local stakeholders, industry experts, and potential partners to support the project's success.
Approaching investors, banks, and funding partners with these requirements met will significantly increase your chances of securing the necessary finance for your hotel project in Africa. For more insights and expert assistance, visit [Ankara & Lustar Hotel Management & Advisory](https://www.ankara-reit.com).
#HotelFinance #Investment #Africa #HospitalityIndustry #AnkaraLustar
Agent _ India at International Business Consultancy (IBC) Delaware LLC
7 个月Hi Apiyo. If you have Oil and Gas projects in Africa requiring $ 100 Million or more, then I can help you with USA funding group.