Unlocking the Secrets of User Attention with Adloox

In the fast-paced world of digital advertising, capturing and maintaining user attention is paramount. It's what separates a successful campaign from one that goes unnoticed. That's where Adloox's Attention Score comes into play. So, let's recap our latest announcements and what's coming next

Dive into Our Attention Methodology

Our cutting-edge Attention Score is a game-changer, employing advanced metrics to measure a creative's ability to engage and retain user attention. Whether you are advertising on various platforms, using different distribution channels, or navigating varying contexts, our method seamlessly adapts to your needs. With this unique tool, you can compare the attention score of all your campaigns, formats, or media with our benchmarks to optimize at scale, in a cookieless environnement.

Learn more about our vision of attention measurement and our methodology by visiting our dedicated page. ??

Within the advertising industry, a common consensus on the definition of attention has remained elusive. However, the IAB has identified two predominant methodologies that shed light on this crucial aspect:

?? The Probabilistic Method: This approach relies on bespoke panel studies and proxies, often gleaned from eye tracking or facial expression analysis. It seeks to understand attention by studying specific user behaviors and responses.

?? The Deterministic Approach: In contrast, the deterministic method utilizes proxies based on engagement and various industrial criteria. Metrics like active time-in-view, interaction levels, scrolling speed, and more come into play to gauge attention in this framework.

Now, you might be wondering how Adloox fits into this intricate landscape. Well, the answer lies in our innovative solution: the Adloox Attention Score. To delve deeper into how our unique methodology rethinks the way we measure and optimize attention, explore our latest blog post below, and discover the true potential of attention measurement and its impact on your advertising endeavors.

The timeline

?? Here is the deployment timeline of our attention score:

• 20/09: Opening of the beta phase with selected customers. This will help us refine and enhance our product, ensuring it meets all the specific needs and expectations we aim to address.
• 31/10: Beta phase conclusion.
• 01/11: General release of our Attention Score to all paying customers.
• Q4 2023: Launch of our prebid attention segments, starting with The Trade Desk and Xandr .

?? Contact us to learn more and get a demo.