Unlocking the Secrets of Successful Strategic Planning Meetings – What Really Works!

Why Should I Hold Strategy Review Meetings?

I don’t believe you can facilitate and participate fully in any meeting. As CEO, this is particularly true of your company’s strategic planning off-site. I often say that the CEO only has two jobs to do, and they are to create a vision and to sell a vision. So, it stands to reason that the CEO’s most important meeting of the year is the annual strategic planning meeting. If you’re going to get help and it isn’t us, use this guide to ensure you pack your off-site with our ten years of experience and make it fantastically impactful.

You can hold the annual strategy meetings in your office, but I wouldn’t. The lack of dislocation tends to lower the horizon, resulting in the session being more tactical than you want. Also, before we knew better, we would lose people; we would break for coffee, and some people wouldn’t return, once ever.

Our thoughts are on a checklist for a fabulous venue at the tale end of this blog post.

Read the latest blog for more.

E278 | AI and Sales: Revolutionising Go-to-Market Strategies with Paul Gilhooly

In a world of traditional market targeting, one man’s journey took an unexpected turn. His quest to solve sales and marketing challenges led him to a groundbreaking discovery that changed everything. The impact was profound, revolutionising go-to-market strategies and driving unparalleled success.

In this episode, we learned from Paul Gilhooly, Vice President overseeing EMEA expansion and growth at 6sense. With two decades of experience in sales, primarily within the Martech sector of the SaaS industry, Paul has gained valuable expertise in leveraging data and AI to optimise go-to-market strategies. His focus lies in navigating the transition from a lead-based model to an account-based model, aiding companies in effectively prioritising their accounts. Through his in-depth knowledge of predictive analytics, customer data platforms, and AI, Paul offers practical insights to businesses seeking to enhance their sales and marketing approaches in the current competitive market landscape.

A must-listen if you’re looking to boost your sales and marketing performance.?

Download and listen to hear more.

On today’s podcast:?

• Unlocking the potential of AI for go-to-market success.
• Maximising sales impact through Account-Based Marketing and intent data insights.
• Streamlining sales processes with an AI-driven platform.
• Enhancing collaboration for improved marketing and sales synergy.
• Harnessing the power of AI to drive better sales outcomes.

Download and listen to the full episode here.