Unlocking the Secrets to Running Your Own Successful Webinar: Insights From My First Experience

In this week's article I'm excited to share some valuable insights from my very first webinar, which I hosted recently. And if you’re considering running a webinar or simply curious about the process, this article is for you. You’ll find practical tips and takeaways here to help you plan and execute a perfect webinar.

The Webinar Journey: From Concept to Execution

1. Defining the Objective

The topic of my inaugural webinar was “How to Get More Clients for Your HR Consultancy” and this title was really good as it emphasised clarity in the event title and objective. This is important because your audience should immediately understand the value they’ll gain by attending.

2. Preparation: A Deep Dive

Let's not beat around the bush, the preparation was intensive. In fairness, I began by downloading a webinar template from a Facebook ad, which turned out to be a fantastic resource. Equally, the investment in the additional instructional videos proved invaluable. Despite all this, I must've spent over 12 hours refining the content and then adjusting one of the three secrets I shared to better align with audience needs.

3. Rehearsals and Practice

I ran through the presentation multiple times, and often found myself rehearsing mentally during everyday activities. This thorough preparation helped identify and fix content gaps, ultimately leading to a more polished delivery though, so it was completely worth it.

4. Technical Setup and Execution

On the day of the webinar, everything went smoothly—no technical glitches, and the audience was highly engaged. I did have to adapt to a less-than-ideal presentation space due to unforeseen circumstances, but the overall feedback was overwhelmingly positive.

5. Post-Webinar Reflections and Improvements

Reflecting on the experience, I realised the importance of a robust follow-up process. I’m now planning to reach out personally to attendees for feedback and engagement but this will be a key improvement for future webinars. Ideally, this would be automated so I'm not manually doing it too.

6. Recommendations for Future Webinars

Based on my experience, here are some key recommendations for running a successful webinar:

• Content is King: Ensure your content is highly valuable and directly addresses your audience’s pain points.
• Preparation is Crucial: Invest time in refining your presentation and practising extensively.
• Engage Your Audience: Use interactive elements like open-ended questions to keep your audience involved.
• Optimise Your Space: Choose a distraction-free environment to deliver your webinar.
• Follow Up Effectively: Implement a structured follow-up strategy to maximise post-webinar engagement and lead conversion.

7. Upcoming Webinar Invitation

I’m excited to announce that I’ll be hosting a follow-up webinar on August 15th at 2pm where we’ll revisit the same valuable content. So, if you missed the first one, this is your chance to join in and understand how to get more clients for your HR Consultancy.

That being said, if you can't make that event then make sure to keep your eyes posted to these newsletters and my LinkedIn posts so you get notified about future opportunities.

Conclusion

Hosting a webinar is a rewarding but challenging endeavour. And with careful preparation and a focus on delivering real value, you can create a powerful tool for engaging with your audience and driving business growth. The positive feedback and engagement I received were immensely gratifying and affirmed the impact I made.

If you’re considering hosting your own webinar, remember that preparation and content quality are crucial. Don’t underestimate the effort required, but also recognise the significant rewards that come from connecting with your audience effectively.

4 Ways We Can Work Together:

1 - The Marketing Made Easy for HR Consultants Podcast

This podcast gets released every Wednesday and covers everything you need to know to get a pipeline of perfect-fit, high-paying clients for your HR Consultancy.

There’ll be implementable tips and tricks and strategies - so it’s not just theory and mental titillation.

And, importantly, there’ll be a psychological and neurological aspect so you understand why this stuff works too.

If that sounds interesting then check it out here.

2 - My book, “How to Land Your Dream Client”.

This book details my signature offer and everything I do with my clients so you’ll understand everything I advise in one easy to access location.

Whatsmore, the book is laid out in 7 easy-to-follow chapters that relate to every aspect of the sales and marketing funnel:

• Pre-marketing
• The Service
• Marketing
• Pre-Sales
• Sales Heaven
• Post Sales Marketing
• No Sales Marketing

I’m a copywriter as well as a marketing and sales consultant so be assured that the book is easy to read and totally focused on you - the target audience.

Whatsmore, whatever you need to understand and implement is easy to identify, access, and then implement so your business is never in feast or famine ever again.

If you’re ready to get your copy then click here and make your investment today.?

3 - The Power Hour

Just like Ronseal, this does exactly what it says on the tin.

Whether the problem you want to solve is something you’ve discovered on my podcast, or my book, and you just want reassurance that you're “doing it right”...

Or, you’re implementing your own solutions and they just aren’t getting the results you’re expecting…

We can sit down together and devise a plan to overcome those struggles.

You’ll come away from the session knowing exactly what needs to be done, in what order and how to do it - kinda like a HR Policy and Procedure (but less formal).

Click here to book your slot.

4 - My Signature Offer, “The HR Consultants’ Client Control Solution”.

In this 12-month programme we build and implement your business’ marketing and sales process, tools and strategy from start to finish so you have control of your business forever.

That means you’ll have everything you need to get every client you ever want, whenever you want, at prices you’re currently too scared to say out loud.

Whatsmore, you can get all this without expensive adverts, time-consuming social media activities, and time consuming and mind numbing networking meetings.

If that sounds interesting then send me a DM now and let’s have a chat about whether this is the right programme for you.